Head of Internal Communications
Duke Careers
At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together.
Duke Health Lake Norman Hospital
Pursue your passion for caring with Duke Health Lake Norman Hospital in Mooresville, North Carolina. The smallest of the four Duke Health hospitals at 123-beds, it offers a comprehensive range of medical services, including 24-hour emergency care, cardiology, orthopedics, women's services, and surgical specialties.
The Director, Integrated Communications serves as the strategic leader for internal communications at Duke Health Lake Norman Hospital (DLNH) and functions as the primary conduit between hospital leadership, DUHS Marketing & Communications, and external communication efforts.
The Director also establishes communications governance and coordination processes that align hospital leadership priorities with system marketing, external communications, and internal engagement strategies.
This role guides the development and execution of integrated communication strategies that align internal engagement, brand stewardship, marketing initiatives, and community messaging in support of organizational priorities. Internal communications and change management are the primary focus of the position.
The Director leads the development and implementation of a comprehensive internal communications strategy that promotes transparency, morale, alignment, and team member engagement across all departments.
In partnership with DUHS Marketing & Communications and hospital leadership, this role ensures coordinated messaging across internal, digital, marketing, community outreach, and crisis communications channels. This role translates organizational priorities into coordinated messaging strategies that support workforce engagement, community reputation, and service line growth.
The Director provides operational oversight of communications planning, message development, digital and print content production, leadership communications, and change management initiatives. This position also supervises the Senior Communications Specialist and external vendors, fostering a high‑performing, collaborative culture grounded in service excellence and accountability.
Integrated Communications Strategy
Lead development and execution of a comprehensive communications strategy aligned with hospital and system priorities.
Ensure alignment across internal, marketing, digital, and community-facing communications.
Establish communications governance processes, including editorial planning, message prioritization, and coordination with DUHS Marketing & Communications to ensure clarity, consistency, and strategic alignment.
Internal Communications & Change Management (Primary Focus)
Direct internal communications strategy to promote engagement, transparency, and cultural alignment.
Develop executive messaging, town halls, newsletters, and digital content.
Design and implement change management communications plans supporting strategic initiatives.
Ensure internal communications are tailored to diverse workforce audiences, including clinical teams, physicians, frontline staff, and leadership.
Brand & Marketing Alignment
Serve as strategic integrator of communications across internal, marketing, and leadership channels to DUHS Marketing & Communications to ensure brand consistency and message alignment.
Oversee development of print, digital, video, and presentation materials to ensure brand compliance.
Crisis & Executive Communications
Lead hospital-level crisis communications in coordination with DUHS leadership.
Provide strategic communications counsel to hospital executives, supporting leadership visibility, message clarity, and alignment during key organizational initiatives.
Act as communications advisor to hospital executives, service line leaders, and department heads.
Build strong partnerships to support business objectives and workforce engagement.
Digital & Content Oversight
Guide content strategy across intranet, website, email, and social platforms.
Partner with DUHS Communications on video and digital storytelling initiatives.
Develop and monitor communications metrics and engagement analytics to evaluate effectiveness and inform strategy across internal and integrated communication channels.
Department Leadership & Operations
Supervise communications staff and vendors; Oversee project planning, budgets, and performance metrics.
Ensure all communications meet quality, regulatory, and HIPAA standards.
Bachelor’s degree in communications, marketing, public relations, healthcare administration, business administration, or related field required. Experience developing and executing strategic communications programs, including internal communications, executive messaging, organizational change communications, and integrated marketing alignment.
social media and customer relationship marketing) strongly preferred.
Duke is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex (including pregnancy and pregnancy related conditions), sexual orientation or military status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
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