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Head of Product, Healthcare

$105k - $110k

WebMD

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Product Manager– MembershipMedscape/WebMD is seeking an energetic, data-driven Product Manager to lead membership, audience development, and identity initiatives across our physician and healthcare professional portals and mobile apps. This role will partner closely with Editorial, Marketing, Sales, Engineering, Design, QA, and BI to grow active users, strengthen member profiles, reduce registration friction, and improve authentication/identity resolution — while applying modern analytics and AI capabilities to deliver personalized, efficient experiences.

Lead strategy and roadmap for membership and audience products, including registration,
Owner in agile development.
- Partner with engineering and design to deliver robust web and mobile experiences that improve
Collaborate with Editorial and Marketing on push/pull marketing programs (email, app notifications,
use data to prioritize and justify product decisions.
- Use analytics and BI tools to perform cohort, funnel, and retention analyses; Leverage AI/ML capabilities to improve personalization, identity resolution, content recommendations,
fraud detection, and member verification processes.

  • Support commercial and sales-led custom requirements as needed.
  • Bachelor's degree in Business, Engineering, Computer Science or related field, or equivalent

Demonstrated product management experience for consumer or professional digital products (web
Strong analytics and data analysis skills: comfortable with SQL, experimentation frameworks, BI tools
(Looker, Tableau, Power BI or similar), and interpreting large datasets.
- working with data science teams, and applying models to personalization, identity matching, or
able to visualize UX
Experience in healthcare, pharmaceutical marketing, medical information, or agency environments.
- Experience with Customer Data Platforms (CDPs), identity resolution platforms, and marketing
Experience with ad-driven and commercial web experiences.
- Bonus Eligible:
This position is also eligible for a discretionary company bonus, based upon business results.
Health Insurance (medical, dental, and vision coverage)
  • Paid Time Off (including vacation, sick leave, and flexible holiday days)
  • 401(k) Retirement Plan with employer matching
  • Life and Disability Insurance
  • Employee Assistance Program (EAP)
  • full-time vs. part-time), work location and length of employment.

Vacancy posted a month ago
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