Senior Digital Media Producer

Hearst Connecticut Media Group is looking for an innovative, collaborative Senior Audience Producer to help guide ambitious journalism through audience insights, thoughtful optimization and responsible use of AI. Working alongside editors and reporters, this role will help drive engagement, subscriptions and return visits across CT Insider's digital platforms, newsletters, social media, audio and print.

This is a digital newsroom audience role - not a television or live-news producing position. We are looking for a journalist who understands digital audiences, analytics, content optimization and audience strategy, and who can work closely with reporters and editors to help journalism reach and resonate with more readers.

Senior Audience Producers will embed with key newsroom topic teams, which may include data, state politics, investigations, education, business, real estate, high school sports and UConn sports. This is an opportunity to innovate, experiment and help strengthen the reach and impact of journalism that matters to Connecticut communities.

Hybrid: This hybrid role is based in Norwalk, Connecticut and requires working in the office 3 days per week .

Collaborate with editors, reporters, photographers and audience team members to ensure journalism engages, retains and converts local readers into subscribers.

Analyze and interpret audience metrics, translating insights into clear recommendations that inform short- and long-term coverage decisions.

Optimize journalism across websites, social media, newsletters and search to expand reach and deepen audience engagement.

Use topic-area knowledge and audience insights to identify story opportunities and develop recurring content series and annual special projects.

Communicate across departments during breaking and planned news events to alert audiences to key developments across platforms.

Support topic teams in planning and executing audience strategies that encourage return visits and subscriber growth.

Strong editorial judgment and experience working in a deadline-driven digital news or journalism environment.

Demonstrated understanding of digital audience development, engagement and content optimization.

Ability to optimize stories for websites, social media, newsletters and search.

Strong comfort with analyzing and interpreting metrics and communicating what the data means.

Experience editing short- and mid-form video, photos and audio using tools such as Canva, Photoshop or Premiere.

Excellent writing, editing and verbal communication skills.

Flexibility to work nights and weekends for breaking news and special content opportunities.

Collaborative approach and curiosity about audience behavior, journalism and emerging technology.

Experience planning and running livestreams and podcasts that engage and retain viewers.

Experience developing strategic plans or audience-focused digital initiatives.

This role is not a television producer, live-news producer or broadcast production position. Candidates whose experience is primarily focused on producing television newscasts, live broadcasts or broadcast control-room operations are not the target profile for this position.

Sponsorship: This position does not provide immigration sponsorship. S. without immigration sponsorship.

Accommodations: We are committed to an accessible application process. We support our employees through personal and professional development and promote physical, financial and emotional wellbeing for employees and their families. Medical, dental and vision coverage to help keep you and your family healthy.

Invest for the Future: Competitive retirement plan with a matching program in most markets, plus tuition assistance.

Generous Paid Time Off: Ample time off, including holidays and vacation.

Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.

Pet Wellness Reimbursement & Rover Credits: Support to help keep your pets happy and healthy.

Final starting salary will be based on permissible, non-discriminatory factors, including but not limited to skills, experience, training, certifications, education, location and market considerations.

Hearst Connecticut Media Group (HCMG) is the leading news organization in the state, serving readers across all platforms through its news and lifestyle portfolio - including CT Insider, The Connecticut Post, Danbury News-Times, Greenwich Time, New Haven Register, The Middletown Press, The Norwalk Hour, The Register Citizen, Republican-American, Stamford Advocate, and Connecticut Magazine.

With the largest news-gathering team in the state, HCMG is deeply committed to providing local, watchdog, and investigative reporting that informs, educates, and entertains the communities it serves. In addition to its journalism, the organization provides innovative, unique advertising and marketing solutions to help local and regional businesses grow and succeed.

About Hearst Newspapers

With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 30 daily and 50 weekly publications, including the Austin American-Statesman, Dallas Morning News, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle and Times Union (Albany). Our portfolio also includes leading digital-only news and lifestyle sites such as Chron., CT Insider, MySA and SFGATE, along with marketing services businesses like LocalEdge and entertainment brands such as King Features Syndicate and Puzzmo.

We're investing in new and innovative ways to tell stories - growing newsrooms, diversifying tools and evolving platforms - to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, national origin, sex or gender, sexual orientation, gender identity, gender expression, pregnancy, age, disability, military or veteran status, citizenship status or any other status protected by federal, state or local law. We also provide reasonable accommodations to applicants and employees consistent with applicable law.

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