Head of Growth Marketing - Remote
WAVE Drowning Detection Systems
Chief Commercial Officer
Location : Remote
Customer-acquisition channels + 10-15 trade shows (predominantly September-April)
Flexible schedule; bonus,health insurance; paid time off, lucrative stock options
Position overview The Growth Marketing Manager owns execution, optimization, and reporting across five planned customer-acquisition channels: SEO and blogging, agentic outbound calling support, Google PPC, HubSpot email campaigns, and trade-show marketing. The role is designed for a hands-on operator who can manage programs, vendors, reporting, and conversion improvement across a full-funnel demand-generation model.
Key responsibilities SEO & content marketing Own the SEO and blogging program, including content-calendar development, keyword targeting, on-page optimization, publishing coordination, and performance reporting.
Partner with internal stakeholders and outside vendors to create landing pages, blog posts, and conversion paths that generate qualified leads.
Monitor organic traffic, keyword rankings, lead conversion, and content performance using analytics tools and HubSpot reporting.
Outbound calling support & lead nurture
Support the agentic calling channel by translating outreach insights into segmented messaging, nurture campaigns, and follow-up workflows.
Build and maintain HubSpot lists, workflows, and campaign logic so call outcomes flow into structured lead nurture and pipeline reporting.
Work closely with sales or business-development resources to improve targeting, follow-up speed, objection handling, and content alignment.
Manage performance-marketing efforts tied to Google PPC, including vendor coordination, budget pacing, conversion analysis, and landing-page feedback.
Monitor cost per lead, close rates, and customer-acquisition cost by campaign and recommend reallocations based on performance.
Align paid-search strategy with SEO, email, and event messaging to maintain a consistent acquisition funnel.
HubSpot email marketing & automation
Build and launch email campaigns in HubSpot Marketing Hub, including batch emails, nurture workflows, segmented sends, and campaign reporting.
Manage forms, landing pages, CTAs, dynamic lists, and automation rules within HubSpot Marketing Hub.
Trade show & event marketing
Plan, execute, and attend pre-show, onsite, and post-show marketing programs for 10-15 trade shows (predominantly September through April).
Coordinate with sales, operations, and outside vendors on event promotion, messaging, lead capture, follow-up, and performance analysis.
Ensure event leads are captured in HubSpot and entered into timely nurture or sales follow-up sequences.
Required qualifications Minimum 4 years of digital or growth-marketing experience in a B2B, technology, services, or consultative-sales environment.
Minimum 3 years of hands-on HubSpot Marketing Hub experience managing email campaigns, workflows, forms, CTAs, landing pages, segmentation, and reporting.
Demonstrated experience managing or closely overseeing SEO, paid search, and email marketing programs with measurable lead-generation results.
Strong understanding of full-funnel performance metrics, including leads, conversion rates, cost per lead, and customer-acquisition cost.
Experience using HubSpot reporting, Google Analytics, and spreadsheets to analyze campaign performance and support budget decisions.
strong project management across agencies, vendors, events, and internal stakeholders.
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