Head of Marketing (Temp)

General Info Job Type: Full-Time
Minimum Education Preferred: This is an on-site role. You may work out of either our Ames or Mason City office.
Company Info Our goal is to be the Owner’s choice for construction services based on our professionalism, performance, dedication, and teamwork. In addition, we are dedicated to community service, as a company and as individuals.
Job Description The primary function of this position is to develop and lead marketing initiatives in direct alignment with business development goals. This role is responsible for brand positioning, RFP/RFQ leadership, digital and social media strategy, content development, and leveraging AI-driven tools to enhance market research and competitive positioning. The Marketing Manager plays a key role in supporting pursuit strategy, increasing visibility, and driving revenue growth.
Marketing Strategy & Business Development Alignment
Develop and execute marketing strategies aligned with company growth and pursuit objectives.
Manage brand consistency across all platforms and materials.
Identify target markets and support relationship-building efforts with the Director of Business Development.
Track performance metrics and optimize strategies to improve engagement and ROI.
Utilize AI tools for market research, industry analysis, competitor insights, and client intelligence.
Support go/no-go decisions with data-driven analysis and predictive insights.
Implement automation tools to streamline workflows and CRM tracking.
Collaborate with project teams to develop compelling narratives, visuals, and interview materials.
Maintain proposal templates, project sheets, and qualifications packages.
Digital & Social Media Management
Develop and manage a content calendar aligned with business development goals.
Create and publish content across LinkedIn, Facebook, Instagram, and digital platforms.
Capture and edit project photography and video to showcase company capabilities.
Design marketing materials including brochures, signage, sponsorship assets, and digital campaigns.
Oversee website updates and SEO optimization.
Monitor analytics and optimize content to grow brand visibility and engagement.
Support industry events, sponsorships, and client engagement initiatives.
5+ years of marketing experience, preferably in commercial construction.
Strong digital, social media, and visual storytelling skills.
Proficiency in Adobe Creative Suite and video editing software.
Experience with CRM systems, SEO, digital analytics, and AI tools.
Exceptional writing, design, and organizational skills.
Ability to convey information and ideas clearly to individuals in a manner that engages the audience and helps them understand and retain the message.
Proven leadership skills, able to seek creative ways of doing things, able to support others to achieve goals and take charge when appropriate.
Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or related field.
Performance Expectations
High-quality, timely proposal submissions.
Measurable growth in digital engagement and brand visibility.
Weekly Pay Cycle
Profit Sharing Bonus
Referral Bonus Program
Medical, Dental, and Vision Insurance
Health Savings Account (HSA)
Life Insurance
Short and Long-Term Disability
Paid Holidays
Equal Opportunity Employer, including disabled and veterans.

#J-18808-Ljbffr Henkel Construction Company