Head of Media and Communications

Paid Media Manager
Later is the world's most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing's most visible investments.
Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don't just look good—they deliver results.
We're looking for a Paid Media Manager to own end to end management of paid social campaigns for Later Influence customers. This role sits within Later's Professional Services team, reporting directly to our Head of Paid Media. We're looking for someone with direct agency experience and a strong ability to collaborate cross-functionally across Program Management, Account Management, and Services leadership. Please note we will only be considering applications from candidates located within our Boston hub. This is a hybrid position with 2 days in office (Tuesdays and Thursdays).
Campaign Management & Coaching

Manage paid social influencer campaigns, including planning, setup, quality assurance, testing, measurement/reporting, and optimization across Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads, and other social platforms.
Support the training of new team members in paid social strategy, creation, implementation, and reporting.
Partner closely with Program Managers and Program Coordinators, providing guidance on ad messaging, creative assets, CTAs, and optimization efforts.
Provide creative and strategic direction on specific initiatives, identifying key messages and creative components that help clients reach their goals.
Translate strategic recommendations for digital experiences into actionable plans.
Partner with Account Managers and Services account leads to align strategies across campaign initiatives and support the team's growth in paid social expertise.
Support new business efforts and sales pitches for existing licenses and net new proposals.
Forecast performance and spend to inform future budget recommendations.
Stay current on advertising, marketing, data, targeting, AI, and automation trends that improve operations and cost efficiency.
Data & Measurement

Monitor and continuously analyze channel performance.
Translate data into clear, actionable insights.
Build and present regular reports on paid social campaign performance, with recommendations for continued improvement.
Plan and execute new approaches in service of driving stronger performance.
Within your first 30 days, you've onboarded to Later's paid social platforms, tools, and Influence customer roster, and are managing your first campaigns with support from the team.
Within 12 months, you've helped train new team members, built a track record of measurable campaign performance gains, and are trusted by Account Managers and Services leads as a paid social subject matter expert.
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. 4-5 years of digital paid social media experience, with a track record of driving results on influencer campaigns; Direct experience across advertising platforms such as Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads, and other social platforms.

• Strong analytical, data-driven mindset, with experience turning metrics into optimization opportunities.
• Experience supporting or training other team members on campaign execution.
• Excellent communication and collaboration skills, with experience working cross-functionally with marketing, customer, analytics, and product teams.
• Strong project management skills, with the ability to manage multiple campaigns at once.
• Ability to travel up to 2x per quarter.
• Bachelor's degree in marketing, business, or a related field, or equivalent experience.
• Relevant certifications (Facebook Blueprint, Google Ads, Google Analytics) are a plus.

How We Work:** We win when our customers and creators win. We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
For select positions, we are open to hiring fully remote candidates. Diversity, Inclusion, and Accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age.