Head of Marketing Management

That’s why we’re not just transforming cancer care—we’re changing lives.We introduced precision medicine to the world and built an industry around the idea that every patient deserves answers as unique as their DNA. Backed by cutting-edge molecular science and AI, we ask ourselves every day: “What would I do if this patient were my mom?” We're pushing the frontiers of medicine and leading a revolution in healthcare—driven by innovation, compassion, and purpose.Position SummaryThe Marketing Manager, Pathology will be responsible for developing and executing account-based marketing initiatives to support the various corporate accounts including national, strategic, and pathology accounts. This role will partner with cross-functional teams, including corporate account teams, medical affairs, sales and market access to drive brand awareness, physician adoption and patient engagement within these key accounts. The manager will lead the creation of compelling messaging, promotional campaigns, and educational resources, ensuring all efforts align with corporate strategy and compliance standardsJob ResponsibilitiesDevelop and execute account-based marketing strategies tailored to the specific needs of high-value corporate accounts.Align all marketing initiatives with sales goals to directly support the sales pipeline and revenue targets for key accounts.Collaborate with local commercial teams to drive the uptake of product offerings within the corporate account portfolio.Contribute to defining and achieving key growth targets (volume, revenue) for the product line and partnership with sales and leadership.Create custom marketing content such as case studies, presentations, white papers, webinars to address the specific needs of clients.Produce targeted sales enablement tools - including customized sales decks, one-pagers, brochures and battle - to help account teams deliver tailored messaging.Manage internal and external communications to ensure consistent messaging and branding across all materials.Design and implement multi-channel campaigns that are highly targeted to key accounts and stakeholders.Track and analyze marketing campaign effectiveness, product adoption metrics, and market feedback to inform continuous improvement.Apply data-driven insights to refine targeting, messaging, and resource allocation.Required QualificationsBachelor's degree in Marketing, Business, or related field.3+ years of experience in marketing within the life sciences industry, with at least 1-2 years in oncology diagnostics or molecular testing.Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.Demonstrated ability to translate complex scientific data into clear, compelling marketing content.Exceptional project management, cross-functional leadership, and communication skills.Proficiency in Microsoft Office Suite, specifically Word, Excel, Outlook, and a general understanding of business-related internet tools.Preferred QualificationsPathology marketing experience preferred.TrainingAll job specific, safety, and compliance training are assigned based on the job functions associated with this employee.OtherThis position requires periodic travel and some evenings, weekends and/or holidays.At times may be required to work weekends/holidays.This job description reflects management’s assignment of essential functions. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

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