Head of Marketing Management

Marketing Manager

Academic Staff

Marketing Manager

School/College/Division Description Join the UWM family and the Milwaukee community and grow professionally and personally in your career and life. At UWM, we all share the motivation to learn and to excel. UWM University Housing is committed to enhancing community members' cultural understanding, leadership skills, academic success, social connections, and social responsibility by creating safe, comfortable, and well-maintained living-learning environments that inspire growth and development. For more information about our mission, our department, and UWM, please visit our website at uwm.edu/housing.

Duties and Key Job Responsibilities This position develops, implements, and executes integrated marketing and communication strategies that support University Housing's goals, including student recruitment, retention, and engagement. This role serves as the primary lead for marketing, brand management, digital strategy, and communications for University Housing.

The Marketing Manager oversees the creation and delivery of marketing content across platforms, manages the University Housing website, and supervises the Design Center, which provides marketing and creative services to staff and student leaders.

Marketing Strategy, Campaign Development & Execution - 40%

Develops, implements, and executes integrated marketing and communication plans aligned with University Housing priorities.

Leads multi-channel campaigns (digital, print, web, social, email) to support recruitment, retention, and resident engagement, including developing and editing content for publications, newsletters, web pages, and promotional materials.

Identifies target audiences and develops messaging strategies that strengthen the University Housing value proposition.

Utilizes outreach activities as marketing avenues to advance University Housing visibility.

Maintains brand standards for consistent voice, messaging, and visual identity.

Manages marketing calendars and timelines tied to key housing processes.

Collaborate with housing leadership and campus partners to align efforts.

Manages day-to-day communication channels (email, website, social media, Panther Family Portal) while ensuring consistent messaging across all digital and in-person touchpoints.

Tracks and monitors marketing performance, such as web traffic, social media engagement, and campaign results.

Uses data to inform adjustments and improve the effectiveness of marketing efforts.

Website Management- 25%

Manages the University Housing website as a primary marketing and communication platform.

Maintains and updates website content to ensure accuracy, timeliness, and alignment with marketing priorities, guided by a content calendar tied to key business cycles.

Ensures compliance with institutional web standards, brand guidelines, and governance requirements.

Ensure compliance with institutional AI policies.

Maintains adherence to digital accessibility standards (e.g., Creative Direction, Design Center Operations & Content Production - 20%

Leads the development and production of marketing content across platforms, including web, social media, print, photography, and video.

Oversee the University Housing Design Center, providing marketing and design services to staff and student leaders for programs, events, and initiatives.

Establishes and manages processes for project intake, consultation, prioritization, and production.

Provides guidance to departmental partners to translate programmatic needs into effective marketing strategies and materials.

Ensures all materials meet institutional branding, editorial, and accessibility standards.

Collaborates with external vendors as needed for production and delivery of marketing materials.

Student Staff Supervision & Coordination - 10%

Provides direction and feedback to ensure timely and high-quality completion of marketing and design projects.

Coordinates workflow and project assignments across marketing initiatives and Design Center operations.

Models' professionalism, effective communication, and customer service.

Key Competencies Project management, prioritization, and stakeholder collaboration

Student staff supervision

Graphic design, creative direction, and visual communication

Adobe Creative Suite (InDesign, Photoshop, Illustrator)

WordPress and web content management

Web accessibility and compliance standards

Key Job Responsibilities (continued) Develops, edits, monitors, and provides feedback on content

Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results

Oversees creative development and project management processes for marketing activities

Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets

Required Qualifications Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Graphic Design, Higher Education Administration, or a closely related field.

Demonstrated proficiency with Adobe Creative Suite (InDesign, Photoshop, and Illustrator) and digital content creation tools AND Microsoft Office Suite.

Experience supervising student employees, interns, or creative staff.

Experience creating and analyzing marketing performance metrics, including website analytics and social media performance.

Experience managing multiple projects simultaneously, including planning, execution, and successful completion within established timelines.

Experience producing marketing and communication materials across digital and print platforms, including photography, video, and other visual content.

Experience managing websites using WordPress or a similar content management system, including maintaining accessibility and usability standards.

Experience developing and executing marketing strategies.

Demonstrated ability to collaborate across departments and with external partners to support projects, programs, or initiatives.

Target Salary Range $55K - $60K (Final salary offer will be determined based on qualifications and experience)

Disclaimer Reasonable Accommodations: Pursuant to university policy, UWM provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact View email address on click.appcast.io job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.