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Head of Marketing Management

$285k - $305k

Intercom

Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system.Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Ready to level up your career at the company leading workforce transformation in the agentic era? Agentforce is the future of AI, and you are the future of Salesforce.The Solutions Marketing team positions Fin to win in the market through compelling messaging, content, audience understanding, and field activation. The Director of Solutions will manage a team of solution marketers that will fundamentally help our revenue teams to be more effective and grow Fin ARR. The RoleThe Solutions Marketing team can be thought of as the solutions or outbound equivalent of a traditional product marketing team. Fin already has a product marketing team that works closely with product managers to understand our product, create messaging, and build assets for product launches, the Website and our field. The Solutions Marketing team on the other hand, will focus on our product as a whole and how to best message it to the various audience segments we care about, and then activate revenue teams with that knowledge and content.Partnering with the product marketing team and product and marketing executives on the company messaging Including how we articulate our differentiators to various audiencesFor industries that we prioritize, understanding what the buyer cares about and tailoring our messaging and content to win in that industry.Positioning Fin for enterprise audiences and supporting enterprise & ABM campaigns and sales cyclesBuilding and managing our customer intelligence program so that our field is always confident and prepared to win every competitive dealWorking closely with Product Marketing and Enablement teams to ensure that the field is equipped with the company, product, and competitive knowledge they need to win at a high rate. Supporting demand gen campaigns and sales plays with strategy, messaging, and contentWhat we're looking forThis role is for someone who can understand technology deeply while not losing sight of how to match messaging with audience needs and create content out of it that is compelling and memorable.You've done this before8+ years in product marketing or solutions marketing at a B2B SaaS company4+ years as a manager leading product or solution marketersExperience in B2B SaaS and, ideally AI-native or AI-centric companiesA track record of success across the organizations you've worked atSkills you haveExcellent written communication skills and strong editorial judgment. An innate desire to dispense with jargon and corporate speak and create simple yet compelling content.You're well past understanding the basics of the latest trends and technology shifts and enjoy getting into the next level of detail of where the market is going.*All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). #LI-HybridUnleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Certain roles may be eligible for incentive compensation, equity, and benefits. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. Policies Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. It means that at Salesforce, we believe in equality for all. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Vacancy posted 3 days ago
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