Head of Marketing and Advertising

Position Summary Recor Medical is seeking a high‑performing, commercially minded Marketing Manager to drive downstream commercialization and omnichannel strategy for ultrasound renal denervation in the U.Reporting to the Senior Manager, Downstream Marketing, this role will own key elements of product positioning, digital engagement strategy, customer journey optimization, and sales enablement execution to drive therapy adoption and revenue growth.
Responsibilities and Duties Customer & Market Insights: Develop deep understanding of interventionalist and referral HCP decision drivers, barriers and unmet needs throughout the buying journey. Lead customer segmentation and persona development to inform targeted commercialization strategies. Continuously map and refine the end‑to‑end customer journey, identifying high‑impact digital and field‑based initiatives.
Product Positioning & Commercial Execution: Own and evolve product and therapy positioning and value messaging aligned to clinical evidence, competitive dynamics, and evolving market access considerations. Maintain competitive landscape intelligence and adjust messaging proactively.
Digital & Omnichannel Strategy to drive Lead Generation: Develop and execute integrated omnichannel marketing strategies including digital campaigns, webinar programs, conference journey activation, account‑based engagement, and sales‑triggered digital support. Partner with Marketing Communications to activate campaign execution across email, CRM, website, social, digital advertising, and conference touchpoints. Establish a lead generation process including lead identification and nurturing using digital marketing platform and integrate with commercial execution. Ensure message consistency and version control across all customer‑facing channels. optimize campaigns based on data insights and field feedback.
Commercial Enablement & Field Partnership: Lead development of customer‑facing materials, digital assets, and sales enablement tools that accelerate therapy adoption. Partner with Sales leadership and Sales Training to drive training alignment and ensure consistent value communication. Support major congresses and key customer engagements with integrated messaging strategies and content deployment.
Performance Analytics & Cross‑Functional Leadership: Build dashboards to track commercialization performance and digital engagement effectiveness. Requirements Bachelor’s degree.
5+ years of marketing experience in life sciences.
Demonstrated experience in omnichannel or digital marketing execution within healthcare.
Strong analytical capabilities including KPI tracking and performance optimization.
Ability to travel up to 25%.
Preferred: MBA, experience in interventional cardiology or cardiovascular medical devices, experience working with CRM systems, marketing automation platforms, and digital performance analytics.
Equal Employment Opportunity At Recor Medical, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic. Respecting your privacy is an essential part of the Company’s privacy program and we are committed to the proper handling of Personal Information collected or processed in connection with an Applicant’s application for employment, a Contract Worker’s work, or a Former Employee’s employment. Refer to our Applicant, Contract Worker & Former Employee Privacy Policy for more detail information.

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