Head of Media and Communications

Senior Brand Campaigns & Paid Media Manager

You’ll lead Yext’s global brand awareness strategy across all paid and owned media channels — from digital advertising and sponsorships to SEO and AEO. In this role, you’ll drive measurable reach and brand lift, ensuring our story resonates with CMOs, marketers, and enterprise buyers around the world. Reporting to the Director of Growth Marketing, you’ll own the strategy, budget, and performance for Yext’s brand visibility engine.

Brand Awareness Strategy & Execution

Define and execute global brand awareness campaigns aligned with corporate objectives and product priorities.

Lead paid and owned media planning, budget management, and performance reporting across all channels.

Partner closely with Product Marketing, Content, and Creative to ensure consistent storytelling and visual identity.

Paid Media Strategy & Execution

Oversee media agencies for campaign planning, trafficking, optimization, and pacing.

Build continuous testing loops (creative, channel, audience) to improve ROI and efficiency.

Forecast, report, and analyze spend against brand and pipeline KPIs.

Sponsorships & Partnerships

Research and evaluate new sponsorship and partnership opportunities to reach key audiences.

Negotiate and manage paid newsletters, podcasts, and media properties.

Activate sponsorships with compelling creative and content in partnership with Creative and Content teams.

Own Yext’s global SEO and AEO programs, partnering with Web and Product to ensure technical excellence.

Monitor evolving AI‑powered search platforms and adapt strategies accordingly.

Define and manage the global brand health scorecard, tracking brand lift, share of voice, and ROI.

Collaborate with RevOps and Analytics to connect awareness programs to downstream pipeline impact.

Partner with Field and Growth Marketing to report on performance for SEO, AEO, and paid media investments.

7–10 years of experience in brand or media marketing at a B2B SaaS or tech company.

Proven track record managing global paid media campaigns and budgets.

Deep understanding of digital media, SEO/AEO, and brand measurement frameworks.

Experience leading agency relationships and cross‑functional partnerships.

Strong analytical skills and ability to translate performance into strategic recommendations.

Excellent communication and collaboration skills; Drive the next phase of Yext’s brand visibility on a global stage.

Collaborate with creative, product, and marketing leaders to shape how Yext shows up in the market.

Salary levels are expected to change to reflect an employee’s job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above‑referenced range in order to provide the opportunity to reflect performance‑based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short‑term and long‑term disability; 401(k) retirement plan; Successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.

Yext is an equal opportunity employer committed to building a results‑driven, engaging culture where every employee has the opportunity to contribute to the success of the Company, perform at the highest possible level, and grow their skills and capabilities. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. The Company believes a broad variety of life experiences across the Yext team is critical to its mission to help every business in the world be visible everywhere customers search. By seeking out fresh perspectives and fostering a positive interview experience and employee experience, Yext can remain at the forefront of innovation, and better serve its customers.

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