Rehab Services Marketing Liaison Full Time

Marketing Liaison Position

Own the complete sales cycle from lead generation through move-in for Independent Living, Assisted Living and Memory Care.
Proactively generate qualified leads through outreach, networking, and relationship development with referral sources such as hospitals, rehab facilities, discharge planners, physicians' offices, senior centers, elder law attorneys, 55+ communities, and other community partners.
Respond quickly to inquiries and execute consistent follow-up (calls, texts, emails, appointments) to convert leads into tours and admissions.
Conduct compelling community tours and sales meetings, both on-site and off-site, tailored to the needs of the prospective resident and family.
Educate families on service offerings, care levels, pricing, and next steps in a clear, confident, and compassionate manner.
Maintain accurate and timely documentation of leads, tour activity, follow-ups, and move-ins using the community's CRM.
Coordinate the move-in process with other team members from operations and clinical teams to ensure families feel supported, prepared, and welcomed from deposit to move-in day.
Marketing & Community Outreach
Work with social media and advertising partners to develop and execute the annual marketing and outreach plan including lead generation campaigns, community events, strategic partnerships, digital presence, and local advertising.
Plan, coordinate, and attend internal and external events such as open houses, educational seminars, networking meetings, health fairs, and resident community events that support occupancy goals.
Strengthen the community's reputation and visibility by building long-term relationships with healthcare professionals, influencers, and community organizations.
Support content and reputation efforts (as applicable), including reviews, testimonials, social media coordination, and community storytelling with our social media and advertising partners.
Occupancy & Performance Management
Review of CRM metrics such as, lead sources, tour volume, conversion metrics, and forecasted move-ins.
Monitor local competition (pricing, incentives, services, reputation) and recommend strategies to maintain a strong market position.
Qualifications
Senior living experience preferred.
Proven success meeting occupancy or revenue goals and building referral networks.
Strong communication, presentation, and follow-up skills with a warm, service-focused approach.
Organizational skills with Microsoft office competency in order to manage multiple priorities with attention to detail.
Ability to work occasional weekends for events and community outreach.
Ability to pass a level 2 background check as required by the State of Florida. Valid driver's license and reliable transportation (for outside sales calls and networking).
Job Type
Full-time
Pay: Salary plus monthly commissions
Benefits:
Health insurance
Generous paid time off
Commissions paid monthly