Head of Media, Marketing

Location : Los Angeles, CA (on-site)

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. PragerU is seeking a detail-oriented, data-driven Email Marketing Manager to execute and optimize our full post-acquisition lifecycle email program. You'll be the hands‑on owner of building, deploying, and improving the automated email journeys that move members from welcome to deeply engaged, to donors and recurring donors, as well as retention and win‑backs. Reporting to the Lifecycle Management Director, you'll translate lifecycle strategy into flawlessly executed campaigns, surface performance insights, and continuously test your way to better results. If you're a skilled email practitioner who thrives on execution, loves digging into data, and wants their work to make a real impact, we want to hear from you.

Build and deploy lifecycle email journeys across the full membership funnel — welcome series, onboarding, engagement, renewal, and winback — in partnership with the Director of Membership Programs

Manage day‑to‑day execution of all lifecycle email campaigns, ensuring accurate segmentation, on‑time deployment, and flawless QA across every send

Execute A/B tests on subject lines, CTAs, content, and send cadence — documenting results and applying learnings to improve performance over time

Track, analyze, and report on key lifecycle metrics including open rate, click rate, conversion rate, churn, reactivation rate, and revenue per send, delivering regular performance updates to the Director of Membership Programs

Identify trends and anomalies in campaign data and proactively surface optimization recommendations

Coordinate with Fundraising, Membership and Design teams to ensure email assets, creative, and messaging are delivered on time and on brief

3–4+ years of hands‑on email marketing experience with direct ownership of lifecycle or CRM campaigns — experience in subscription, membership, or nonprofit email programs strongly preferred

Proven proficiency with a major ESP (Klaviyo, Salesforce Marketing Cloud, Iterable, Braze, or similar), including automation builders, segmentation tools, and reporting dashboards

Strong analytical skills — comfortable pulling and interpreting campaign data, building performance reports, and translating numbers into clear, actionable recommendations

A disciplined, organized approach to execution — this role manages multiple live journeys and campaigns simultaneously, and the details matter

Passion for PragerU's mission and an understanding of our audience — conservative‑leaning, values‑driven Americans who engage deeply with our content

First review our website at Read our annual report here. We promote American values through educational videos for people of all ages. The salary target for this role is $80,000 - $95,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

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