Senior SEO / Head of Marketing

Crossroads is a family of professionals dedicated to providing the most accessible, highest quality, evidence-based medication assisted treatment (MAT) options to combat the growing opioid epidemic and helping people with opioid use disorder start their path to recovery. This comprehensive approach to treatment, the gold standard in care for opioid use disorder, has been shown to prevent more deaths from overdose and lead to long-term recovery. We are committed to bringing critical services to communities across the U.Our clinics are all outpatient and office-based, with clinics in Georgia, Kentucky, New Jersey, North and South Carolina, Pennsylvania, Tennessee, Texas, and Virginia. As an equal opportunity employer, we celebrate diversity and are committed to an inclusive environment for all employees and patients.
Lead patient acquisition and census growth through paid media, SEO, brand strategy, and performance marketing. Own marketing spend, creative direction, attribution, and agency management while partnering closely with Patient Access, Business Development, and Legal. This role is remote but applicants should currently be based in eastern or central time zones. Travel expectations will be as needed and at least quarterly.
Develop and execute paid media, SEO, and local marketing strategies.
Lead brand messaging, creative development, and performance testing.
Manage marketing analytics, attribution, and conversion tracking.
Oversee agency and vendor partnerships.
Collaborate cross-functionally to align marketing with operational growth objectives.
Seven or more years of experience in performance marketing with direct, hands-on ownership of paid search and paid social accounts.
Experience running marketing operations inside Salesforce
Experience with call analytics and cloud telephony platforms (e.g., Healthcare, behavioral health, or other regulated-industry marketing experience
Direct experience of HIPAA-compliant marketing and advertising requirements
Experience leading brand repositioning initiatives
Traditional, out-of-home (OOH), and digital media management experience
Experience working in a private equity-backed organization
Medical, Dental, and Vision Insurance
Annual Continuing Education Allowance (in related field)
Life Insurance
Short/Long Term Disability