Client Service & Marketing - Head of Marketing

Director of Marketing & Business Development
McKinley Park Care Center | Sacramento, CA
$130,000 - $160,000 per year (DOE) Full-Time Healthcare Marketing Leadership Opportunity
Build Partnerships. McKinley Park Care Center is seeking a dynamic and results-driven Director of Marketing & Business Development to lead our facility's marketing, community outreach, admissions growth, and public relations efforts. This key leadership role is responsible for increasing census, strengthening referral relationships, and promoting the exceptional care and services our skilled nursing facility provides to residents and families.
If you have a passion for healthcare marketing, business development, relationship building, and census growth, we'd love to hear from you.
As the Director of Marketing & Business Development, you will:

Develop and execute strategic marketing initiatives to drive admissions and increase facility census
Build and maintain strong referral relationships with hospitals, physicians, case managers, discharge planners, and community organizations
Represent McKinley Park Care Center within the healthcare community through networking events, community outreach, and industry partnerships
Lead public relations efforts to enhance facility visibility and reputation
Create marketing materials, promotional campaigns, presentations, and community education programs
Collaborate with department leaders to ensure exceptional customer service and patient satisfaction
Track marketing performance metrics and referral activity to identify growth opportunities
Coordinate internal communications, newsletters, events, and community engagement initiatives
Assist with customer satisfaction programs and resident/family engagement efforts
Monitor healthcare market trends and competitor activity to support strategic planning
Ensure compliance with HIPAA, privacy regulations, and facility policies regarding information sharing
Bachelor's Degree in Marketing, Business Administration, Communications, Healthcare Administration, or related field

Five (5) years of healthcare marketing, business development, admissions, or public relations experience in lieu of degree

Skilled Nursing Facility (SNF), Post-Acute Care, Rehabilitation, Long-Term Care, or Healthcare Marketing experience
Strong presentation, communication, and relationship-building skills
Experience working with hospitals, health systems, case managers, and community partners
Proficiency with Microsoft Office Suite
Ability to analyze data and develop effective growth strategies
Why Join McKinley Park Care Center?
At McKinley Park Care Center, we are committed to delivering outstanding care while creating a supportive environment for our residents, families, and team members. We believe that strong community relationships and exceptional service are the foundation of our success.
Leadership opportunity with direct impact on facility growth
Director of Marketing
Healthcare Marketing Director
Community Relations Director
Skilled Nursing Facility Marketing Director

Join McKinley Park Care Center and help us grow our mission of providing exceptional care while building lasting relationships throughout the healthcare community.
McKinley Park Care Center is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.