Senior SEO / Head of Marketing

About J2 Health:

J2 Health is transforming how healthcare organizations design and manage provider networks—one of the most critical yet overlooked levers in delivering high-value care.

Today, both consumers and payers struggle to identify the right doctors due to fragmented data and manual processes. J2’s platform combines best-in-class data with purpose-built software to help healthcare organizations build smarter networks that meet patients’ medical and personal needs.

We’re a mission-driven team of healthcare insiders, data experts, and technologists—backed by leading investors like Tiger Global and Primary Ventures—taking a thoughtful, nimble approach to growth as we scale a product that’s already delivering real value to customers.

We are looking for a Senior Marketing Manager to build and lead our marketing function. You will develop and execute a marketing strategy focused on product messaging, demand generation, and brand foundation-building. This is a high-impact, player-coach role for someone excited to roll up their sleeves while shaping our go-to-market foundation.

In your first 6 months, your primary focus will be generating pipeline through demand generation and refining our product messaging, while laying the groundwork for scalable brand and content efforts.

You will own the full marketing lifecycle—from crafting compelling messaging and campaigns to equipping the sales team with the right assets. You’ll work cross-functionally with Product, Sales, and Customer Success to deeply understand our audience and effectively communicate our value.

This is an NYC-based role (in-person work expected 3 days per week) and reports directly to our CEO.

Develop and execute a multi-channel marketing strategy to support pipeline growth and customer engagement

Create and manage demand generation campaigns across paid, organic, events, and email

Define key metrics for performance marketing and report on ROI of campaigns

Lead content strategy and development across blog posts, webinars, customer stories, and thought leadership

Build brand awareness and market presence via strategic communications and PR (as needed)

Manage relationships with external vendors, agencies, and contractors

Lay the groundwork for future team growth and marketing infrastructure

6+ years of B2B marketing experience, ideally in early-state or growth stage startups

• Proven ability to craft compelling messaging and translate technical products into customer value
• Hands-on experience with marketing tools and channels (email, paid, SEO, events, content)
• Strong project management and communication skills with a bias toward action
• Mission-driven and energized by building from the ground up

Bonus If You Have:

Exposure to PR, comms, or brand-level messaging work

Competitive compensation, stock options, and health insurance

Stipend for at-home work machine and equipment

This role also offers benefits and equity. J2 Health is committed to building a diverse and inclusive workplace. Studies show women and people of color are less likely to apply unless they meet 100% of the qualifications.