Head of Marketing Management Remote (m/f/d)

Sandbox VR Growth Marketing Role

We're Sandbox VR, the most advanced virtual reality experience in the world. Whether it's venturing into space, battling on the high seas, or surviving a zombie apocalypse, our experiences take our guests on a journey they won't forget!

We take pride in the relationships we are building within our communities by providing world-class experiences for our guests and our employees. You'll be leading growth marketing for our global brand and retail locations around the world. This role requires the ability and willingness to switch back and forth between strategic planning, project execution, and program analysis.

Drive profitable growth across the network: Lead growth strategy and paid media execution across Meta, Google, TikTok, and new channels. Lead creative experimentation: Partner with Content and Marketing to develop and test compelling concepts using guest reactions, gameplay, creators, and audience insights. Build a disciplined testing process that turns successful concepts into reusable assets for corporate and franchise locations.

Partner with Operations and Finance to increase same-store sales, fill available capacity, and tailor marketing investment to local and seasonal daypart demand.

Partner with the website product team to test and improve landing pages, experience discovery, and the booking journey.

Build scalable franchise growth systems: Develop campaigns, playbooks, tools, benchmarks, and reporting that help franchise partners generate local demand while maintaining brand consistency. Establish clear expectations and boundaries with franchise partners.

Scale launches and local acquisition: Partner with franchise success manager to build repeatable campaigns for store openings, experience launches, and group events. Equip franchise partners with practical playbooks and performance benchmarks. Ensure successful strategies and learnings can be adopted across the network.

Influence and support franchise partners: Translate performance data into practical recommendations for franchisees and regional operators. Connect marketing budget, booking behavior, customer data, and store economics. Develop and manage dashboards that provide leadership and franchise partners with actionable performance insights.

Profitable same-store sales growth across corporate and franchise locations.

A strong preference for picking high-performing, on-brand creatives.

Improved acquisition efficiency, booking conversion, repeat visits, and customer lifetime value.

Successfully launch new locations, seasonal and new experiences marketing campaigns.

Strong franchise-partner adoption of growth programs, tools, and performance standards.

Clear visibility into marketing performance and return on investment at both the system and location levels.

Proven campaigns and learnings adopted across corporate and franchise locations.

10+ years growth marketing experience, with a track record of driving profitable consumer revenue and leading teams, agencies, or both.

• Deep, hands-on expertise in paid media, budget allocation, and creative testing.
• Strong analytical skills across attribution, incrementality, conversion, retention, contribution margin, and unit economics.
• Evidence of turning customer insights into successful creative concepts and new acquisition opportunities.
• Experience improving booking or purchase funnels and partnering on lifecycle marketing.
• The ability to move between strategy and hands-on execution in a lean environment and work effectively with Finance, Operations, creative teams, and franchise partners.
• Demonstrated experience using AI for campaign analysis, creative development, and experimentation, with the judgment to validate outputs against source data and measured results.

Significant equity grants in a rapidly growing organization

• Robust medical benefits
• Full remote work from any of our currently approved US states
• Monthly internet & phone stipend

$Sandbox VR is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.