Head of Strategy (Remote)

Lower East Side, NYC (Hybrid, 3x in office)

Employment Type: Full-Time

Fohr is the creator marketing company for category‑leading brands that demand breakthrough work and measurable impact. We transform influencer marketing from a tactical add‑on into a brand and business driver for some of the world's most renowned and beloved brands.

We're building something ambitious, and we're doing it as a smart, powerful, tight‑knit, genuinely kind team that takes the work seriously, and is invested in building a collaborative, creative, growth‑oriented culture.

We're looking for a Director of Strategy to become a leader within our growing strategy discipline. This is a role for someone who is culturally tapped in, both creative and analytical, genuinely excited by the intersection of culture, brands, and creators, and ready to own the thinking on some of our highest‑stakes work. You'll be relied on as a force of creativity and insight, define and own client strategy on key accounts, working across a portfolio that includes major brands in categories like CPG, lifestyle, and dating apps. You'll partner closely with our new business team on pitches, our client service team on account growth, and the strategy team on ongoing cultural cartography. You will help set and raise the bar for what strategy looks like in this industry. Define and own client strategy on high‑complexity and managed‑services accounts, partnering closely with the client services lead on understanding client pain points, objectives and opportunities and how to solve them

Oversee the strategic input and delivery of new business proposals in close partnership with the sales team, from landscape analysis to insight development to creative ideation

Set and raise the bar for strategy and creative quality across the team, and navigate misalignment, prioritization, and ambiguity with little friction

A cultural cartographer who picks up on things others don’t, who sees where the puck is going, has an innate curiosity, and takes pleasure in understanding communities, people and culture

An experienced people developer who takes real pride in growing and training strategists

Adaptable by nature, energized rather than unsettled when things shift, and good at making smart calls with imperfect information

Someone who wants to help shape the future of a growing department, and do it somewhere that will invest in them

Minimum 8 years of experience in brand strategy, content strategy, creator strategy and/or social media strategy

Deep understanding of the influencer marketing landscape, its key metrics, best practices, and emerging trends

Existing experience managing and training strategists

Experience using data to shape strategy and evaluate performance

Strong written and verbal communication skills, with comfort building and presenting polished decks

Familiarity with the major platforms (TikTok, Instagram, YouTube) and genuine interest in what comes next

Our team is made up of people who are genuinely excellent at what they do, who care about each other, and who believe influencer marketing is one of the most exciting spaces to be working in right now. Medical, Dental, Vision, Long- and Short-Term Disability

Summer Fridays and one-week winter office closure

3 days in office (Tues‑Thurs), 2 days remote

Beautiful office on NYC's Lower East Side

As part of our dedication to an inclusive and diverse workforce, Fohr is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. If you need reasonable adjustments at any point in the application or interview process, please let us know.

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