Social Media Brand Content Creator

The Brand Content Creator will be responsible for producing authentic, high-quality content that showcases our golf equipment innovation and resonates with golfers of all skill levels, with a strong emphasis on the women’s golf community and modern female golfer experience. This role combines technical expertise in video production, photography, and graphic design with deep understanding of golf culture to create compelling brand narratives across digital platforms. The ideal candidate is a passionate golfer who can translate product performance into engaging visual stories while maintaining brand consistency across Srixon, Cleveland Golf, and XXIO portfolios. The ideal candidate is energized by telling authentic golf stories through a woman’s perspective and has a deep interest in women’s golf, including the LPGA, female amateurs, and the growth of the women’s game.

Video Production & Storytelling

Develop content that highlights women’s golf stories, athletes, and equipment performance through a female golfer’s lens, including LPGA-related moments and women-led golf culture

Conceptualize, shoot, and edit premium video content including product launches, in‑studio production, club testing sessions, and course‑based performance demonstrations

Create compelling ball flight analysis and technology showcase videos that highlight equipment advantage

Produce authentic golfer testimonials and fitting experience content that builds credibility and trust

Develop brand‑specific seasonal content series aligned with golf calendar (major championships, equipment launches, course conditions)

Create lifestyle imagery that reflects authentic golf experiences across various skill levels and demographics with intentional representation of women in the game

Capture dynamic action shots showcasing club performance in real playing conditions

Produce course photography, environmental shots, and in‑studio creative that support brand storytelling

Performance‑Driven Content Strategy

Develop content that demonstrates measurable performance benefits and technological advantages

Create educational content explaining club fitting, swing mechanics, and equipment optimization

Produce comparison content showcasing competitive advantages and product differentiation

Support tour professional and ambassador partnerships with authentic performance content

Platform‑Optimized Content Creation

Create platform‑native content that connects with women golfers and growing female golf communities across social platforms

Design platform‑specific content for Instagram (ex: equipment glamour shots, swing sequences), TikTok (quick tips, club reveals), YouTube (in‑depth reviews, course vlogs)

Create engaging content for golf‑specific platforms and communities

Develop content that performs well during peak golf engagement times and seasonal trends

Optimize content for golf equipment buyer journey from awareness to purchase consideration

Brand Asset Management & Quality Control

Maintain comprehensive digital asset library organized by brand, product category, and content type

Ensure all content adheres to global brand guidelines and technical specifications

Manage content approval workflows and version control for multi‑brand portfolio

Create content templates and style guides that ensure consistency across team and agency partners

Travel & Event Documentation

Cover major championship events and tour professional equipment usage, including LPGA and women’s professional golf events. Working weekends is required.

Capture compelling content at tour events, retail partner locations, and golf industry trade shows.

Document product testing sessions and R&D facility visits

Produce behind‑the‑scenes content that humanizes the brand and showcases golf industry expertise

Content Performance & Analytics

Monitor content performance using tools like Google Analytics, Meta Insights, TikTok Analytics, YouTube Studio, and social listening platforms.

Track key KPIs including engagement rate, reach, video views, click‑through rates, and conversions

Identify top‑performing content to understand consumer preferences and guide future creative strategy

Optimize content regularly based on data, testing formats, posting timing, captions, and calls‑to‑action.

Translate data into insights to inform creative decisions and guide overall content strategy.

Bachelor's degree in Marketing, Digital Media Production, Visual Communications, or related field

1-2 years of experience in content creation, preferably in sports, golf, or lifestyle industries

Demonstrated understanding of golf equipment, terminology, and culture

Strong portfolio showcasing golf‑related content across video, photography, and design

Experience with golf‑specific content formats (swing analysis, equipment reviews, course features)

Demonstrated interest in women’s golf, the LPGA, or creating content for female golf audiences

Ability to authentically represent and connect with women golfers through content and storytelling

Deep passion for golf with understanding of equipment technology and performance metrics

Excellence in visual storytelling with focus on authentic golf experiences

Strong technical skills in video production, photography, and post‑production

Outstanding project management abilities with experience managing multiple content streams

Analytical mindset with ability to optimize content based on engagement metrics

Adaptability to work in various golf environments (courses, ranges, indoor facilities)

Computer Programs

Expert proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, Lightroom)

Experience with social media management platforms and analytics tools

Familiarity with golf‑specific software and launch monitor technology

Proficient in Microsoft Suite applications and project management tools

Knowledge of content management systems and digital asset management platforms

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