Head of Marketing and Advertising
$99.3k - $110.3kCompass
At Compass, our mission is to help everyone find their place in the world. Founded in 2012, we're revolutionizing the real estate industry with our end-to-end platform that empowers residential real estate agents to deliver exceptional service to seller and buyer clients.
As a Marketing Manager at Compass you will shape Compass' local marketing team and our presence in the Cape Cod market. You will be responsible for managing the local marketing team while working closely with the New England Marketing team and Compass corporate marketing department to develop, oversee, and execute a local brand strategy and agent marketing services strategy. You will be the leader and visionary for Cape Cod Compass Marketing.
Please note this is in-office role in either our Boston, Hingham or Osterville office.
Lead a marketing team that effectively, efficiently, and intelligently handles all local marketing needs for our agents on Cape Cod, the Islands, and the surrounding coastal areas
Lead strategy and execution for all agent branding and marketing to ensure cohesion with the Compass brand
Analyze local media landscape and develop local media strategy (print and digital) in partnership with Senior Marketing Manager
Partner with regional creative team across all platforms, including print and digital design, advertising campaigns, video content, and social media
Analyze local marketing needs and remain up to date on local real estate market trends, forecasts, account analyses, and the competitive landscape to inform the evolution of Compass Cape Cod's marketing presence
Work with other regional marketing managers on cross-regional marketing opportunities
Partner with Senior Marketing Manager on regional brand strategy and implementation of best practices across the region
Identify and guide opportunities for building scalable systems that will allow the local offices to grow effectively
Update and track marketing KPIs across internal dashboards, utilizing data to optimize the local and regional marketing team's performance
7+ years previous experience in a marketing or branding role; agency and creative production experience preferred
- 3+ years management experience leading cross-functional teams; change management experience a plus
- Expert-level understanding of marketing strategy and planning with the ability to identify the right tactics across a multitude of marketing channels (print, digital, social, content, direct mail, video, paid media, etc)
- Possesses the ability to establish credibility with key decision-makers and influencers
- Skilled communicator with great interpersonal skills, ability to build and manage relationships
- Great listening skills, connect well with others, and empathetic of the stakeholders' and customers' pain points
- Adept project manager; impeccable time management and prioritization skills
- Experience working in real estate marketing is a plus
- Experience working in Adobe Suite and Workfront is a plus
Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Minimum wage for the position will always be met.
Participation in our incentive programs (which may include eligible cash, equity, or commissions). Plus paid vacation, holidays, sick time, parental leave, and recharge leave; medical, tele-health, dental and vision benefits; flexible spending accounts (FSAs); life and disability insurance; UrbanSitter (caregiver referral network); Employee Assistance Program; Our collaborative, energetic culture is grounded in our Compass Entrepreneurship Principles and our commitment to diversity, equity, inclusion, growth and mobility. As an equal opportunity employer, we offer competitive compensation packages, robust benefits and professional growth opportunities aimed at helping to improve our employees' lives and careers.
$85k - $95k
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