Full Time- Auto Parts Counter Sales

Parts Advisor – Reno Harley-Davidson

Employment Type: Full-Time

Reno Harley-Davidson is seeking a professional, customer-focused Parts Advisor to join our team. This role is responsible for assisting customers and service technicians with parts and accessory needs while supporting overall dealership sales and operational efficiency. The ideal candidate is organized, knowledgeable, and capable of delivering a high level of customer service in a fast-paced environment.

Assist retail and service customers in identifying and purchasing appropriate parts, accessories, and apparel

Provide accurate parts lookups and product recommendations based on customer needs

Support the Service Department by sourcing and supplying parts for repair orders in a timely manner

Process parts orders, special orders, and backorders with accuracy

Receive, inspect, and stock incoming inventory

Maintain proper inventory levels and ensure accurate recordkeeping

Merchandise and maintain an organized, clean, and professional parts showroom

Handle customer inquiries, returns, and warranty-related issues in a professional manner

Follow up on outstanding orders and ensure timely customer communication

Strong customer service and communication skills

Basic knowledge of motorcycles, parts, and accessories is preferred but not required

Proficiency with basic computer systems and point-of-sale software

Competitive hourly pay plus performance-based incentives

Employee discounts on motorcycles, parts, and apparel

Supportive team environment within a high-performing dealership

This position operates in a dealership setting with frequent customer interaction. The role requires standing for extended periods, handling parts and inventory, and working in both front-facing and back-of-house areas.

Apply today to join a team committed to delivering exceptional customer experiences and operational excellence.