Head of Products - Remote

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.

Babylist is remote-first with team members across the U.You will be the durable product owner of a major Babylist surface or core customer journey end-to-end — the person the rest of the company looks to when a hard question about that surface has to get answered. You hold the quality bar, set the strategy on a one-year horizon, and operate as the foremost expert on your space inside the company.

You can stand up working prototypes, query the data and codebase, and contribute to code execution when that’s the most valuable use of your time. And you will help Babylist make the transition into AI-native product development by setting the standard others adopt: in your own work, in the standards you hold for your team, and in the rituals you help build into the function.

We are building AI fluency across the consumer organization. We want operators who can take real ownership of any surface areas or customer journeys, be opinionated enough to argue for what's right, and humble enough to ramp fast on whichever one we land you on.

This role reports into one of our Product Directors and partners closely with stakeholders across the company.

You have a proven record of defining product strategy, creating impact, leading cross-functional teams in execution, and working with exec-level leaders to solve complex problems for consumer products. Deep customer expertise. You know how to understand and co-create with users and you bring deep curiosity and customer obsession into every decision. You bring concrete evidence (both qualitative and quantitative) into decisions. You have product taste — the instinct to know what’s worth building (and what’s not), what the right UX is, and what will delight users — and you can point to shipped work and killed projects that proves it.

Commercial ownership. You understand how your surface monetizes, you can defend a unit economics model, and you partner with finance and data without needing them to translate.

You don't celebrate shipping — you own impact. Quality and craft as standards. You own the quality bar for your surface and the principles by which everyone else builds. You have sent teams back to the drawing board, and you know how to do it without breaking trust.

You actively use LLMs and AI coding tools in your daily work — whatever gets you from customer opportunity to validated idea to business impact the fastest. You contribute as a peer-builder, but you know when to zoom out for strategic thinking and stay closest to the customer. Building is how you co-create with families and how you separate signal from noise faster than anyone else in the room.

As a Staff PM, your building isn't just for your own velocity — it raises the bar for the team and the function. The rituals and practices you help build become how Babylist works.

You are excited about the AI transformation, not anxious about it. You believe this is the most interesting moment in product careers in a decade, and you want to help shape what an AI-first product organization looks like, at Babylist and as a category.

If you want to own a meaningful slice of a generational consumer brand, ship work that millions of families will use, and build with conviction at a company where speed and responsibility are not in tension but are the whole point — we would love to hear from you.

Own a major consumer surface or core customer journey end-to-end. Strategy, KPIs, quality bar, impact, the hard tradeoffs. Set the quality bar and the AI-native PM bar. Make the hard tradeoffs between business goals and customer trust. Model what AI-native PM craft looks like at Babylist and help define the rituals others adopt.

Ship things yourself when shipping yourself is the fastest path to the right answer.

Bring sharper problem framing, tighter customer insight, data analysis, and prototypes that make decisions easier to make. Don’t just ship fast yourself, design the repeatable, low-friction systems that let everyone on your team ship faster.

Be a flexible operator. Help raise the bar for the function. CAD $212,500 to $265,600

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

We believe technology and data can solve hard problems

We're committed to career progression and performance-based advancement

Competitive salary with equity and bonus opportunities

Company-paid medical, dental, and vision insurance

Retirement savings plan with company matching and flexible spending accounts

Remote work stipend to set up your office

Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Your application and interviews should still reflect you and your own thinking. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone.

All official outreach comes from the Babylist Talent Team via @babylist.We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email — it's not us.