Head of Media and Communications

Manager, Integrated Media Go Fish is seeking a Manager, Integrated Media to lead the day-to-day strategy, activation, optimization, and performance of integrated media campaigns across a portfolio of clients.

In this role, you'll translate client business goals into actionable media strategies, oversee campaign execution across digital and traditional channels, and ensure media investments are driving meaningful performance. You'll work closely with client and internal teams to develop recommendations, communicate insights, solve performance challenges, and identify opportunities for growth.

You'll also play an important role in developing junior team members, improving account workflows, and ensuring work is delivered accurately, strategically, and on time. This role is ideal for someone who has strong hands-on media experience and is ready to take full ownership of assigned accounts, campaigns, and client workstreams.

Media Strategy & Planning Lead the development of integrated media plans based on client business goals, audience insights, market conditions, budgets, and performance objectives

Translate client needs into clear media objectives, channel strategies, audience recommendations, investment approaches, and key performance indicators

Develop recommendations across paid search, paid social, programmatic, display, video, streaming, direct media, and other applicable channels

Determine the appropriate role of each channel within the broader customer journey and integrated media strategy

Conduct and apply audience, industry, competitive, geographic, and platform research to strengthen recommendations

Develop media budgets, flowcharts, campaign timelines, investment scenarios, and tactical plans

Evaluate tradeoffs across reach, frequency, efficiency, scale, timing, audience quality, and available budget

Present media plans and recommendations clearly to internal teams and clients

Adjust plans based on performance trends, changing client priorities, market conditions, and new opportunities

Support annual planning, quarterly planning, campaign planning, and new-business efforts as assigned

Activation & Execution Own the successful activation and ongoing management of integrated media campaigns across assigned accounts

Translate approved media strategies into clear activation plans, platform requirements, budgets, timelines, and team assignments

Oversee campaign setup, trafficking, launch, pacing, maintenance, and quality assurance

Ensure campaign execution aligns with approved strategy, client expectations, platform best practices, and agency processes

Review campaign settings, budgets, targeting, tracking, creative, naming conventions, and supporting documentation for accuracy

Manage media vendors, publishers, and platform partners as applicable

Anticipate executional risks and establish clear action plans before timelines or performance are affected

Ensure campaign documentation, optimization records, budget trackers, and planning materials remain current and accurate

Identify workflow inefficiencies and recommend process improvements that strengthen quality and scalability

Optimization & Performance Own day-to-day campaign performance across assigned accounts and ensure activity remains aligned with client goals

Analyze performance across channels, audiences, platforms, placements, creative, geographies, and stages of the customer journey

Make informed decisions related to budgets, bids, targeting, frequency, placements, creative rotation, channel allocation, and investment levels

Identify performance challenges, develop hypotheses, and create clear action plans

Lead structured testing across audiences, creative, platforms, placements, bidding approaches, and media tactics

Distinguish between normal performance fluctuation and issues requiring immediate intervention

Communicate performance risks and opportunities clearly, including the likely impact and recommended response

Measurement & Analysis Lead recurring and ad hoc campaign analysis across assigned accounts

Ensure reporting accurately reflects performance, pacing, goals, and relevant business context

Translate campaign data into clear insights, implications, and actionable recommendations

Connect media performance to client objectives, customer behavior, lead quality, sales activity, revenue, or other available business outcomes

Define appropriate success metrics and support the development of campaign benchmarks and performance targets

Partner with analytics and measurement teams to address tracking, attribution, reporting, and data-quality needs

Identify gaps in available data and recommend ways to improve measurement

Ensure performance narratives are consistent across dashboards, reports, presentations, and client conversations

Client & Business Impact Serve as a primary day-to-day media contact for assigned clients

Lead media-related portions of client meetings, performance reviews, planning discussions, and strategic presentations

Explain media recommendations, performance results, and optimization decisions in clear business language

Identify client concerns, risks, and opportunities early and work with internal leaders to address them

Recommend shifts in strategy or investment when client goals, market conditions, or performance change

Identify opportunities to expand media support, test new solutions, or improve the overall client relationship

Ensure media activity remains aligned with the client's broader marketing and business priorities

Integrated Collaboration Partner closely with Client Strategy, creative, analytics, organic, web, and other agency teams

Lead internal media discussions and ensure all stakeholders understand campaign goals, strategy, responsibilities, timelines, and dependencies

Connect media performance with creative, messaging, landing-page experience, audience strategy, analytics, and broader marketing activity

Provide clear media direction and requirements to internal teams

Incorporate insights from other disciplines into media planning and optimization decisions

Resolve workflow, communication, and ownership gaps across teams

Ensure relevant performance insights and client context are shared with the appropriate stakeholders

Contribute a media perspective to broader account planning and business discussions

Team Leadership & Development Provide day-to-day guidance, coaching, and oversight to Coordinators and Sr. Delegate work based on account needs, team capacity, skill level, and development goals

Help junior team members strengthen execution, analytical thinking, client communication, and strategic understanding

Support onboarding and training for new team members

Contribute to performance feedback and development planning for junior team members

Platforms, Innovation & Industry Expertise Maintain strong working knowledge across the media platforms, tools, and technologies used by assigned accounts

Stay informed on platform changes, audience capabilities, privacy developments, automation, AI, measurement shifts, and emerging media opportunities

Evaluate new platform features, vendors, tactics, and technologies based