Copywriter Content Marketing Remote (m/w/d)
Wiraa
About The Company UnderDefense is a leading cybersecurity solutions provider specializing in innovative AI-driven products designed for mid-market and enterprise companies across the US and EU. Our flagship solution, MAXI AI, addresses the critical security needs of organizations by delivering advanced protection and actionable insights. We cater primarily to security leaders and practitioners who demand precise, informative content devoid of unnecessary jargon or marketing fluff. At UnderDefense, content is not just communication—it is a vital growth channel that drives our brand’s visibility and industry influence.
About The Role We are seeking a skilled Content Writer to join our marketing team. The ideal candidate will have a strong background in content creation within the B2B SaaS or IT sectors and the ability to translate complex cybersecurity topics into engaging, multi-format content tailored for various platforms. This role requires proficiency in repurposing long-form materials into diverse, high-performing content units distributed across LinkedIn, Medium, Reddit, and other channels. A key aspect of this position is the effective use of AI tools such as Claude and ChatGPT to enhance content generation and scalability while maintaining quality and relevance. The Content Writer will collaborate closely with internal experts and marketing professionals to produce clear, educational, and impactful content that resonates with our audience.
Minimum 2 years of hands-on experience in content creation, content marketing, or social media marketing within B2B SaaS or IT environments.
Demonstrated ability to work with various content formats including LinkedIn posts, Medium articles, Reddit threads, and short-form content.
Proven experience in repurposing long-form content such as articles and reports into multiple engaging formats.
Strong practical experience using AI tools (Claude, ChatGPT) for content generation, adaptation, and scaling.
Fluent written English with excellent structuring and messaging skills tailored to different audiences.
Basic understanding of content performance metrics including engagement, reach, and effectiveness.
Experience collaborating with subject matter experts to extract insights and convert them into clear, structured content.
Familiarity with SEO principles and content structuring best practices.
Transform comprehensive guides, reports, and blog articles into multiple content formats suitable for LinkedIn, Medium, Reddit, and other platforms.
Repurpose long-form content into 5–10 distinct content units featuring varied angles, formats, and hooks.
Adapt tone, structure, and messaging of content to align with platform-specific audiences and requirements.
Produce concise educational content drawing from existing materials such as product insights, security topics, and industry trends.
Create engaging content formats including posts, threads, and carousels to maximize audience engagement.
Collaborate closely with marketing, social media teams, and internal experts to extract key messages and convert them into platform-ready content.
Leverage AI tools, primarily Claude, to generate, refine, and scale content production while ensuring high quality and avoiding generic output.
Distribute content consistently across key channels ensuring relevance and alignment with overall marketing strategy.
Continuously test and optimize content formats based on engagement metrics and audience feedback.
Implement basic SEO and content structuring techniques to enhance content discoverability.
Remote-first and flexible working environment supporting work-life balance.
Reimbursement for professional development activities including conferences and certifications.
Health and wellness benefits, including internal medical insurance.
Regular social events and team-building activities to foster a collaborative culture.
We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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