Lead, Hospital Liaison
$165k - $180kGrifols
Thought Leader Liaison - Chicago, IL & Surrounding Areas
Location: IL-Chicago, US Contract Type: Regular Full-Time Area: SALES Req Id: 542618
Would you like to join an international team working to improve the future of healthcare? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
The Bleeding Management Thought Leader Liaison (TLL) is a key member of the brand strategic marketing team. The TLL is the primary point of contact for the Grifols Marketing team, interacting with External Experts and Key Opinion Leaders for the purpose of gathering on-label insight aligned to company strategic plans for a specific therapeutic area. Additionally, they partner with brand marketing leads and field leaders to help develop Academic Medical Center engagement plans where needed, along with helping to ensure/monitor execution is consistent with national strategy.
Thought Leader Engagement and Development
Interact with national/regional/local External Experts, emerging leaders, and relevant professional associations to identify collaboration and sponsorship opportunities in alignment with marketing strategies.
Develop Academic Medical Center engagement plans in alignment with brand strategic plans and ensure consistent tactical execution throughout the year to drive key marketing engagement.
Identify and recruit faculty for national series rollout and speaker training.
Consult with HCPs on peer-to-peer content development.
Provide training on HCP-led slide deck content, updates, and how content aligns to brand strategy.
Uncover speaker program opportunities based on local market dynamics, provide guidance on speaker selection and content to align speaker to local audience.
Collaborate with Marketing on projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and Grifols policies and processes are followed.
Provide in-depth insights to the Marketing Team and commercial senior leadership based on brand key business questions that will provide input to marketing strategy, resource optimization, and tactic development to drive brand performance.
Marketing lead for field competitive insights.
Understand objectives and key business insights for advisory meetings, identify and recruit appropriate HCP targets for participation, attend and/or assist in ad board facilitation.
Coordinate the work of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, Consumer Marketing, and IT.
Marketing Leader in Key Academic Medical Centers
Demonstrate in-depth understanding of external and internal drivers within account.
Marketing lead for key accounts and institutions, connecting Grifols's Marketing Team to potential collaboration opportunities.
Must be able to manage effective written and oral communications with External Experts, including the ability to confidently represent and protect Grifols's interests during interactions and/or collaborations with external stakeholders. Ability to translate market trends, insights, and competitive practices to draw key business opportunities and use them to help develop strategic and tactical plans. Maintains a working knowledge of industry information sources (MD/Channel level data, audits/secondary data, and primary research). Uses appropriate data sources to evaluate effectiveness of promotional tactics and develop business strategy. Effectively track and manage the marketing budget. Manages conventions, advisory board meetings, speaker programs, and meetings within assigned budget. Consistently manage multiple projects to deliver high-quality work product in a timely fashion. Always mindful of and adheres to regulatory guidelines. Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g., Bachelor's Degree required. Previous experience in sales, sales management, or marketing with at least 2 years of experience in Hospital Sales/ Account Management. Bleeding Management (preferred). Travel up to 60% of the time including some weekends. must work across an integrated team of colleagues, understanding priorities and key responsibilities that impact the business.
The estimated pay scale for the Thought Leader Liaison role based in the Chicago Territory/Region is $165,000 to $180,000 per year. Additionally, the position is eligible to participate in the company's bonus plan. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data.
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