Head of Innovation and Analytics

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Salary Full-Time Senior Management Lake Mary, FL, US

Brand & Digital Growth

Status: Full-Time | Exempt

The Institute of Internal Auditors (IIA) is the global leader and recognized authority for the internal audit profession. We advance the profession worldwide through education, advocacy, certifications, and professional resources. Guided by our values of People First, Integrity, Collaboration, Accountability, and Innovation , we offer a collaborative, purpose-driven workplace where employees can grow professionally while making a global impact.

Manager, Analytics & Insights to lead our marketing measurement and analytics capabilities and turn data into actionable business insights.

You will develop measurement frameworks, campaign scorecards, attribution approaches, dashboards, and web analytics capabilities that give Marketing leaders a clear and trusted view of performance.

You'll partner closely with Web, Marketing Operations, Campaign Management, Finance, and Technology to strengthen measurement across campaigns, channels, audiences, and digital experiences.

You are equally comfortable working hands-on with GA4, GTM, SQL, and BI tools and translating complex findings into clear recommendations for senior leaders and nontechnical stakeholders.

Design and maintain measurement frameworks spanning campaign performance, funnel efficiency, channel attribution, audience quality, revenue outcomes, and web behaviour.

Build campaign scorecards for major marketing programs, including events, membership acquisition initiatives, and digital campaigns.

Analyze campaign and channel performance to identify trends, opportunities, and underperformance and recommend actions based on the findings.

Assess data quality, reporting processes, and measurement gaps and establish priorities for improvement.

Own Google Analytics 4 (GA4), Google Tag Manager (GTM), event tracking, and data validation across digital properties.

Partner with the Web team to develop tracking requirements, review and QA implementations, and troubleshoot measurement issues.

Analyze website traffic, engagement, conversion paths, and landing-page performance and recommend opportunities for improvement.

Build and maintain dashboards and reporting usingLooker, Tableau, Power BI, or similar BI tools.

UseSQL to independently query, analyze, investigate, and validate data.

Deliver recurring and ad hoc analysis that clearly communicates performance, business implications, and recommended actions.

Present findings to Marketing and senior leadership, clearly communicating insights, assumptions, risks, and data limitations.

Serve as a trusted analytics partner across Marketing, helping teams strengthen measurement practices and make more informed, data-driven decisions.

6–9 years of hands-on experience in marketing analytics, digital analytics, business intelligence, or a closely related field.

Demonstrated experience building or maturing analytics capabilities, measurement frameworks, or practices within a marketing organization.

Advanced hands‑on proficiency withGoogle Analytics 4 (GA4) and Google Tag Manager (GTM), including tracking plans, event definitions, implementation validation, and troubleshooting.

Proficiency inSQL, with the ability to independently query, analyze, and validate data.

Experience building and maintaining dashboards and reports usingLooker, Tableau, Power BI, or a similar BI platform.

Working knowledge of CRM and marketing automation platforms such as Salesforce, HubSpot, or similar, including data flows between systems.

Knowledge of attribution modeling, funnel analysis, campaign measurement, channel performance, and subscription or membership economics.

Strong analytical and problem-solving skills with the ability to work with complex or incomplete data and identify practical next steps.

Excellent written and verbal communication skills with the ability to translate complex data into clear actionable recommendations for technical and nontechnical audiences.

Strong cross-functional collaboration and influencing skills, including the ability to build credibility with Marketing, Web, Technology, Finance, and senior leadership.

Advanced degree in a quantitative, analytics, business, marketing, or related field.

Experience serving as a hands‑on or embedded analytics resource within a Marketing organization.

Experience building analytics capabilities in an organization with evolving measurement practices.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

#