Senior Marketing Content Creator

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. Who we are looking for VML is looking for a conceptually strong, creatively hybrid Senior Social Content Creator to join the Creative Team at VML. This role requires someone who is a seasoned social-first thinker and can concept, write, shoot, edit and understands what will connect with our clients’ audiences on today’s ever-evolving social platforms. This role is for someone who has experience creating influencer-style content in which they star OR this role is for a maker-style creator who can artfully shoot and capture breakthrough, inspiring content.

You’re equal parts creative thinker and hands-on doer—fluent in creation and editing tools, as well as GenAI tools. Your approach is both artful and strategic, creating work that is native to the platform, rooted in cultural and audience insights, attuned to social trends and optimized for the algorithms.

You’re capable of both working independently or partnering with social creative and strategy teams to bring work to life in a fast-paced environment. You’ll be able to lead concepting and execution of always-on social content for brand-owned social channels, paid social advertising, social campaigns and creative storytelling across platforms such as Instagram, X, Threads, YouTube Shorts, TikTok and LinkedIn (depending on the client).

What you’ll do Lead the creative development of content and social-first projects—from idea through hands‑on execution

Manage junior and mid-level content creators on projects by providing feedback on their ideas and work and helping them hone their conceptual and executional skillsets

Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas, from presenting work to articulating the “why” behind the creative

Flex across writing, art direction, visual design and motion guidance—building ideas that live natively in feed

Collaborate with creative teams, strategy, project managers, producers and client leads

Help inform strategic briefs in partnership with strategy team to ensure they provide a springboard for strong social creative

Craft platform-specific executions that show an understanding of algorithms, community behaviors and what drives engagement

Work within legal requirements, client brand guidelines and other guardrails

Stay up to speed on new content formats and innovations across social platforms

Lead brainstorms and meetings—helping to set and level up the creative bar for content across the agency

What you’ll need Minimum 5 years experience as a content creator within an agency, publisher or in-house team

Experience concepting, writing, capturing and starring in live-action content for formats like Instagram Reels or TikTok. OR Experience concepting, writing, art directing and capturing maker-style content

Fluency in creation and editing tools such as Instagram Edits, Adobe Creative Suite, Premiere, Final Cut Pro, After Effects, and/or CapCut, as well as GenAI tools, such as Google Veo and Nano Banana

Deep understanding of content formats, platform best practices and community behaviors

Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.

Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar‑for‑dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.

Growth-minded opportunities | We aim to nurture a culture of real‑time feedback, growth‑oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. For more information,please visit andfollowalong on Instagram,LinkedIn, and X.

#