SEO Copywriter (Beauty)

SeneGence is a multi-faceted, corporation that is committed to making a positives contribution to women everywhere is seeking a copy writer. We are a privately owned, network marketing company that is in the business of developing and selling personal care products through an independent sales network and have been in business since 1999.
This role will focus primarily on product-related collateral including flash sale emails, multichannel product marketing campaigns, product education materials, ecommerce copy and promotional copy. Product-Focused Brand Voice: Write fresh, on-brand copy that reflects SeneGence's personality and resonates with beauty-savvy consumers and our independent distributor network.
Transform product features, ingredient benefits, and performance claims into compelling beauty narratives that inspire purchase and brand loyalty.
Campaign Content: Support the creation of copy for seasonal launches, holiday collections, limited editions, and promotional events with language that excites and engages.
Multi-Channel Writing: Develop persuasive copy for email campaigns, product descriptions, e-commerce pages, social media posts, influencer kits, brochures, and training materials.
SEO & Beauty Trends: Apply SEO best practices while incorporating trending beauty terms and language that aligns with consumer search behaviors.
Creative Concept Support: Interpret creative direction from product and promotional briefs into persuasive copy concepts with strong calls to action.
Partner with Marketing, Creative, Product Development, and Training teams to ensure messaging supports brand objectives and product positioning.
Quality Control: Proofread and edit copy to ensure accuracy, consistency, and alignment with brand guidelines and regulatory requirements.
Draft and review test emails using Campaign Monitor or similar email marketing tools, ensuring clarity, brand consistency, and engagement.
Contribute creative, trend-forward ideas for product names, shade names, and collection titles that align with the brand's positioning.
Requires a bachelor's degree in Communication, Journalism, Advertising, English or related discipline or equivalent combination of education and relevant experience.
Requires at least 2 years' experience in a Copywriting position in both print and web.
Must have an understanding of SEO/SEM best practices.
Detail-oriented and data driven.
Must possess competent storytelling, and creative writing as well as technical writing skills.
Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Teams and Outlook.
Must possess a flexible approach and willingness to adapt ideas to the needs of the clients.
Requires strong computer and organizational skills, keen eye for details and the ability to verify all copy is accurately stated.
Must be a strategic thinker, be self-motivated and possess a passion for writing in both logical creative styles.
Must be able to take constructive feedback with a willingness to learn from other creative team members.
Must be able to adhere to a hybrid work schedule.
Innate creativity and experience writing copy for beauty/skincare preferred.
Experience in direct sales/multi-level marketing/e-commerce.

Physical requirements include arm and hand steadiness and finger dexterity enough to use a keyboard and telephone; Working environment is primarily an office environment, subject to irregular hours, including nights, weekends and holidays.
All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.