Head of Innovation and Analytics

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. We are looking for a n Analytics Manager to work within the VML Data team. The Analytics Manager will lead a team of analysts who will be responsible for analys ing data to deliver value through understanding our clients’ data and the performance of marketing activities. Working closely with the wider analytics and data team you will be responsible for determining the prioritisation of projects, based on expected value to the business, and identify the best resource to work on each project based on skills and specialities.

As an Analytics Manager, you willbe responsible forthe development and delivery of measurement and insight projects across various marketing activities andwork with data strategists andconsultants toanswer business questions,ultimately ensuringthat we are making best use of available data to deliver against the client vision.

On a day-to-day basis you willlead across allanalysis projects,ensuring the final deliveringisto a high degree of accuracy. This ispredominantly atechnical role grounded inweb analyticsdata, so you should be experienced in handling large data setsand a variety of web analytics tools.Ensure all in the team are aware of latest innovations and ways of working, especially in the evolving world of AI

Design, manage, and deliver end-to-end analyses aimed at helping Marketing tooptimiseacross the funnel

Oversee the delivery ofmeasurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on behaviour

Manage and resolve data issues involving quality and consistency of data

Be the clients trusted advisor on data and analyticalmethodology- make it easy for them to make business decisions based on data

Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making.

8+ years working in a marketingor relatedfieldan analytics manager orsenior analystwho has managed a team

Experience ofcoding languages for analysis (Python,BigQuery&SQL preferred)

Experience in data storytelling,demonstratinghow to interpret data into recommendations

Proven record of delivering high quality outputs

High level analytical skills in relation to performance analysis

Experience of devising,implementingand managing reporting dashboard design, update and automationusing tools such asPowerBI, Tableau and Looker Studio

Goodknowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/Btestingand statistical significance

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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