Head of Energy Marketing

At NRECA, we power more than just communities-we power progress. As the national trade association representing over 900 consumer-owned electric cooperatives, we play a vital role in shaping the future of energy across the country. Our employees are united by a shared mission, a collaborative and inclusive culture, and a commitment to innovation and service excellence. We're looking for a strategic, data-driven and growth-oriented Marketing Manager to join our high-performing Marketing team-a central, highly visible function that partners across the organization and with executive leadership to shape the narrative of electric cooperatives nationwide.

You will be a trusted strategic partner responsible for developing and leading integrated marketing campaigns that directly influence product adoption, member engagement and revenue growth across NRECA's suite of programs, services, and educational offerings.

You'll bring a modern marketer's mindset-combining audience insights, data analytics, and emerging tools like AI-assisted content development-to design campaigns that drive measurable results. Along the way, you'll help elevate how we go to market, telling compelling stories that demonstrate the value of NRECA membership and the impact of electric cooperatives.

Lead Strategic Marketing Initiatives Develop and execute integrated marketing strategies that align to business goals and drive awareness, engagement, utilization and revenue growth across key products and programs.

Drive Multi-Channel Campaigns Concept and deliver end-to-end campaigns across digital, email, social, web and event channels-optimizing the right mix to reach and convert target audiences.

Leverage Data to Inform and Optimize Use audience segmentation, campaign performance metrics, and insights (engagement, conversion, behavior) to continuously refine strategies and improve results.

Bring a Modern Marketing Approach Utilize AI tools and marketing technologies to enhance content creation, streamline workflows, and increase campaign effectiveness.

Act as a Strategic Partner Collaborate closely with cross-functional stakeholders and senior leaders to define goals, assess opportunities, prioritize initiatives and deliver marketing solutions that drive impact.

Collaborate Across Teams Partner with creative, communications, and marketing operations teams to ensure cohesive execution, strong brand alignment, and high-quality deliverables.

Modern marketing environment -Leverage data, AI tools, and integrated campaigns to innovate and evolve our approach

Mission-driven work -Help tell the story of electric cooperatives and support communities across the country

This Position is eligible for NRECA's hybrid schedule which allows flexibility to work from home up to 2 days per/week

5+ years of experience in marketing, ideally within a complex, matrixed organization.

• Strong experience using data, audience segmentation and analytics to inform strategy and optimize performance.
• A strategic mindset with the ability to connect marketing efforts to business impact and growth.
• Experience in product marketing, education, events or membership-driven organizations

The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; viewing a computer terminal and extensive reading.

Final compensation determined by individual qualifications, experience, and internal equity.

Disclaimer Statemen t : The preceding job description has been written to reflect management's assignment of essential functions. The preceding job description has been written to reflect management's assignment of essential functions. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

NRECA is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail View email address on click.appcast.io a Federal Contractor, NRECA is required to participate in the E-Verify Program to confirm eligibility to work in the United States.