Head of Influencer Marketing - Remote

Influencer Marketing Manager
Fresh Prints' audience lives on TikTok and Instagram. They follow sorority girls, watch college life content, and buy whatever their favorite campus mini celebs are wearing. Yet somehow, we've built the largest collegiate custom apparel company in America without a strong influencer program. We're looking for an Influencer Marketing Manager who can lead her effort to develop a robust influencer marketing strategy.
You'll need to identify the right voices, build genuine relationships with them, brief them well, and make sure the content they post moves the needle for Fresh Prints in quantifiable ways.
Building and managing a roster of influencers who are genuinely embedded in the sorority, fraternity, and collegiate social media space
Developing and executing influencer campaigns that align with Fresh Prints' biggest brand moments - recruitment season, homecoming, formals, philanthropy events
Briefing creators clearly enough that the content lands on-brand without micromanaging them into inauthenticity
Measuring what's actually working - not just reach, but real impact on brand awareness and orders
Building influencer relationships that compound over time, not one-and-done activations
Influencer Strategy & Discovery

Build and maintain a tiered influencer roster across TikTok and Instagram - from nano creators (5k–25k) deeply embedded in Greek life at specific schools to larger collegiate lifestyle creators
Develop a discovery process for identifying high-fit creators before they're obvious - using platform-native search, community knowledge, and referrals from existing partners
Evaluate creators on content quality, engagement quality, cultural fit, and relevance
Own the influencer pipeline - always prospecting, always building relationships, always developing the next tier of partners
Campaign Planning & Execution

Build influencer campaign plans around Fresh Prints' key marketing moments: fall recruitment, spring rush, homecoming, philanthropy, formals, and product launches
Develop clear, compelling creative briefs that give creators enough direction to stay on-brand without killing their authentic voice
Manage all logistics: outreach, contracting, product seeding, content review, approval, and posting coordination
Performance & Analytics

Track campaign performance across all influencer partnerships
Build a reporting cadence that keeps the Brand team informed on what's working and what isn't
Develop and refine the metrics framework for evaluating influencer ROI over time
You are genuinely fluent in the social media ecosystem — you know what content performs, you follow the creators who matter, and you can identify a high-fit Fresh Prints creator faster than most people can write a DM
You have strong creative judgment - you can tell the difference between content that will move Fresh Prints' brand forward and content that just fills a deliverable
You are organized enough to manage a roster of 30+ creators across multiple simultaneous campaigns without anything slipping
You know how to get outsized results from a lean influencer budget because you've had to
2 - 4 years of experience in influencer marketing, creator partnerships, or a closely related field

• Deep familiarity with TikTok and Instagram as both a marketer and a consumer - you use these platforms, you follow creators, you understand the culture
• Experience managing influencer campaigns end-to-end: discovery, outreach, contracting, briefing, content review, and performance reporting
• Comfort with influencer management and analytics tools
• Proven ability to manage a roster of multiple creators across simultaneous campaigns
• Experience with or strong understanding of the Greek life / collegiate audience is a significant plus

Location: Work from Home/Remote
Working Hours: To make sure we can coordinate across time zones, we ask that everyone in this role be available for meetings/emails/g-chats, etc at least from approximately 5 PM to 1 AM PHT, Monday to Friday
Fresh Prints is an equal employment opportunity employer and promotes diversity, actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.