Head of Marketing and Advertising

CLUB4 Fitness is a membership-focused health and fitness brand built on high-quality equipment, engaging group classes, diverse amenities, and attentive service. From building design to equipment selection, we deliver a distinctive fitness experience that our communities can be proud of.

CLUB4 Fitness is a membership-focused health and fitness brand built on high-quality equipment, engaging group classes, diverse amenities, and attentive service. From building design to equipment selection, we deliver a distinctive fitness experience that our communities can be proud of.

The Director of Marketing owns brand development and local marketing execution across all CLUB4 Fitness locations. You will create authentic content that builds an online community for current members and prospects researching their health options. You will also equip our field teams to execute local marketing that moves revenue.

Brand and Social Media Strategy

Build and execute social media strategy for brand and location pages to drive engagement, follower growth, and lead generation

Manage existing channels and launch new ones (Facebook, Instagram, TikTok, YouTube, and emerging platforms)

Own the monthly content calendar and posting schedule for the brand, open locations, and pre-sale locations

Create original graphic and video content, and write captions, posts, responses, and paid social copy

Source local content through club visits, instructors, corporate partners, and brand ambassadors

Monitor social channels daily to protect brand reputation, respond to competitor activity, and spot new conversation opportunities

Local Store Marketing (LSM)

Develop goal-based local marketing plans and budgets by location

Train and coach field teams to execute local initiatives that drive club-level revenue

Build field playbooks, implementation guides, and social media best practices

Partner with Group Fitness, Personal Training, and Regional and General Managers on promotions, giveaways, and ambassador programs

Build and manage relationships with local agencies and vendors in every CLUB4 market

Build pre-sale, soft opening, grand opening, and anniversary marketing calendars and campaigns

Make sure every club gets customized, on-time marketing and sales materials

Campaigns, Automation, and Creative

Lead creative development from brief through production and fulfillment

Write copy for paid advertising and monthly marketing materials

Conduct competitive and brand analysis

Performance and Reporting

Track, analyze, and report campaign performance monthly to executive leadership

Lead special projects as assigned

years of marketing experience, ideally in multi-location, fitness, or consumer membership businesses

Proven results in lead generation, paid and organic social, and local marketing

Strong copywriting and content creation skills, including graphic and short-form video

Experience with marketing automation and CRM platforms

Data-driven approach to budgeting, measurement, and reporting

Ability to train and influence field teams and manage agencies and vendors

Willingness to travel to club locations

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