Head of Marketing Management

Employment Type: Full-time

Marketing

Reports to: Product Marketing

About Teal Health:

At Teal Health, we’re on a mission to provide women with the tools, access, and resources they need to make informed decisions about their health, starting with cervical cancer screening.

We believe it’s time to redesign women’s health and put women, their preferences, and their experiences at the center. By offering women the choice to self-collect from the comfort and convenience of home, we can expand access to life-saving preventive care and help eliminate cervical cancer in the U.We boldly champion the future women deserve. And we do this through our values, which are to elevate women, expect exceptional, and learning, every day. The Teal team lives our values and uses them to guide our decisions when building Teal.

We’re looking for a Lifecycle Marketing Manager to build and optimize the systems, journeys, and personalized touchpoints that help patients move from interest to action and ultimately stay engaged in preventive care.

You’ll build a highly personalized, data-driven patient engagement engine that improves conversion and adherence at every stage of the journey. This is a highly cross-functional role for someone who is equal parts strategist, operator, and optimizer. You’ll partner closely with marketing, product, medical operations, customer support, commercial and data teams to continually improve the patient experience and remove friction from every touchpoint.

Own lifecycle strategy and execution across Teal’s direct-to-consumer and B2B patient journeys, from initial outreach and acquisition through screening completion, follow-up care, retention, and repeat engagement.

Develop highly personalized, segmented lifecycle programs across the full Teal channel stack and patient journey— email, SMS, portal chat, portal reminders, direct mail, voice AI and ringless voicemail. Design and implement lifecycle infrastructure, CRM systems, automation, and engagement tools to create a scalable, intelligent, and personalized patient engagement engine.

Create and execute structured testing programs across messaging, timing, channels, incentives, and patient experiences to improve conversion and adherence outcomes.

Own lifecycle analytics, reporting, and funnel performance measurement, identifying drop-off points and translating patient behavior insights into actionable recommendations.

Partner closely with product, growth, engineering, medical operations, revenue strategy, and customer support teams to optimize onboarding, patient flows, and the end-to-end experience.

Manage HIPAA- and TCPA-compliant lifecycle communications and privacy-safe engagement practices across all patient touchpoints, including proper consent and opt-out handling across SMS, voice, and automated channels.

Stay current on lifecycle marketing best practices, consumer behavior trends, personalization strategies, and healthcare engagement innovations.

5–8+ years of experience in lifecycle marketing, CRM, retention, growth marketing, or customer journey optimization with a proven track record of measurable business impactProven experience building and optimizing lifecycle programs and reporting dashboards across multiple channels and systems

Strong experimentation discipline — designing tests and reading funnel data to identify what genuinely moves outcomes, and investing behind it.

Strong working command of HIPAA and TCPA for patient communications a plus — PHI-safe practices and proper consent/opt-out handling, with the judgment to distinguish marketing from treatment/appointment messages and apply the right consent standard to each.

Experience building highly personalized customer journeys focused on conversion using lifecycle platforms such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.Strong analytical mindset with experience using customer and funnel data to identify opportunities and improve performance.

Experience in healthcare, health tech, digital health, wellness, or regulated consumer industries.

Fluency in long, non-linear patient journeys that play out over months to years, with dormancy windows, re-engagement after gaps, and recurring re-screening cadences.

Familiarity with HIPAA-compliant communications, patient engagement, or healthcare lifecycle marketing, including vendor/BAA diligence and TCPA consent requirements when selecting and integrating engagement tools.

Experience optimizing journeys tied to appointments, adherence, activation, or behavior change, especially where completion and follow-through carry clinical or financial weight.

Experience supporting B2B2C programs for health systems, employers, payors, benefits providers, or other population health partners.

Lifecycle success metrics are defined and owned jointly with Revenue Strategy & Operations, with attribution built and validated over time.

Lifecycle performance reporting provides clear visibility into funnel health, adherence, and conversion opportunities.

Teal establishes a best-in-class patient engagement experience that drives both better health outcomes and business performance.

Equity compensation

Health insurance

Flexible PTO

Professional development support

We are committed to building a diverse and inclusive team and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status.

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