Head of Marketing Management Remote (m/f/d)

Remote
Full time
provides payment technology and education services to more than 1,200 higher education institutions, nearly 12,000 K-12 schools, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.
The GTM Launch Manager is responsible for planning, coordinating, and executing launch strategies for new products, services, programs, or initiatives. This role partners with cross-functional teams to ensure successful market readiness, stakeholder alignment, customer adoption, and operational execution. The GTM Launch Manager develops and manages launch plans, identifies priorities and risks, and ensures resources, processes, and communications are in place to achieve business objectives. Design and own the integrated go-to-market strategy and launch plan, defining the target audiences, positioning, channels, programs, priorities, resources, milestones, and measures of success required to successfully enter the market and scale.
Design and drive market activation and demand-generation approaches, determining the right mix of campaigns, conferences, speaking opportunities, partnerships, customer advocacy, cross-sell initiatives, and other channels to build awareness and qualified demand.
Build the sales enablement and market-facing resources required to support growth, including objection handling, competitive resources, customer references, case studies, outcome stories, and RFP and procurement support.
Translate customer, sales, competitive, and market feedback into GTM decisions, using what the team learns to refine messaging, programs, channels, and priorities as the product enters the market.
scope, select, brief, and manage agencies, contractors, and other partners while coordinating effectively with key internal stakeholder teams.
Define the measures and operating rhythm needed to evaluate GTM performance, assess what is and is not working, and recommend where to adjust priorities, resources, channels, or investment.
Bachelor's degree in marketing, business, communications, or a related field, or equivalent relevant professional experience.

• 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, commercialization, or a related discipline.
• Demonstrated experience designing and executing the go-to-market strategy for a net-new product, including determining target audiences, positioning, channels, programs, resources, and measures of success.
• Deep understanding of how positioning and messaging, demand generation, sales enablement, customer advocacy, events, partnerships, channels, and measurement work together as part of an integrated GTM strategy.
• Experience leveraging internal teams, agencies, contractors, and other external partners to execute a GTM strategy, with the ability to determine where specialized expertise or additional capacity is needed.
• Experience with education procurement, RFPs, customer reference programs, conferences, partnerships, or channel development.

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Employment decisions are made without regard to race, color, religion/creed, national origin, gender, sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by federal, state, or local law. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at View phone number on click.appcast.io or View email address on click.appcast.io .
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