Senior Strategist, Marketing

An experienced strategist with brilliant storytelling capabilities, who can make the complex simple, write exciting creative briefs with an interesting perspective, unlock growth for our clients, and set up the conditions for creative excellence in creator advertising.

They'll demonstrate their leadership and commercial understanding by being a brand guardian on key clients and building relationships with key stakeholders in our US team.

Devise the content strategy on Responses to Briefs that shift the needle of what creator-led advertising can achieve for our clients
Articulate the human truths with a creator lens upon which a creative concept can be built in a new way the client hasn't heard before
Write inspiring creative briefs setting out clear direction and ways to win in the creator space that leverage these truths
Conduct social landscape and cultural analysis to identify how people are behaving and why
Define and articulate a meaningful target audience and uncover their platform behaviours, attitudes and nuances
Produce a clear messaging recommendation including a content plan based on what we need to say to who and when
Hypothesise what type of content will deliver against the client objective and ensure testing of this is baked into the measurement approach
Skills and Attributes Proven expertise in writing inspiring, clear creative briefs that set direction and leverage human insights within the creator space.
An effective body of work to draw upon that demonstrates the ability to inspire, challenge and make creative leaps into new ideas
Building excellent client relationships with a perspective on macro trends, innovations and new business models.
A proven and dynamic creative problem-solver; Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We're here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are.

Powered by Creator Instinct®, we've captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes.

Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L'Oréal. Our agency & our work has been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards.

Which provides us with better intelligence, greater precision, and helps us prove outcomes.

And FiveTwoNine which keeps us connected to qualitative cultural intelligence via a global network of creators. Allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more.

We're a social-first, creator-led agency and that energy runs through everything we do. You'll be surrounded by people who care deeply about the work, challenge each other to make it better, and aren't afraid to think differently.

We work hard, support each other, and genuinely enjoy being together - whether that's through team moments, creative sessions, or celebrating the wins along the way.

At Billion Dollar Boy, we don't just accept change. We believe that a diverse, inclusive team is the spark that ignites our best creative work.

To transform how brands grow, we need the strongest convictions and the most daring perspectives. Our DEI networks and initiatives give our people a voice, create meaningful conversations, and help us keep improving as a business.

Billion Dollar Boy