Senior Copywriter (Technology)

SharkNinja a global product design and technology company, with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another that has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At SharkNinja, we’re building an AI‑native culture. About Creative Labs

Creative Labs is SharkNinja’s in‑house creative engine. We turn breakthrough innovation into unforgettable stories, campaigns, and consumer moments. Copywriter is a creative force who knows what words can do. Understand how tone, humor, and cultural context shift across markets.

Concept and write bold, original campaigns across video, social, digital, OOH, retail, and experiential. Develop and write scripts for all touchpoints including social content, video, product launches, and creator‑driven formats with the same creative ambition across all of them.

Partner with Art Directors, Creative Directors, and designers to develop fully formed campaign ideas, not just headlines attached to a concept.

Stay ahead of platform trends, cultural conversations, and emerging content formats. 6+ years of copywriting experience at a creative agency, in‑house team, or equivalent, with a portfolio that shows both conceptual range and executional craft.

Proven ability to write across formats: long‑form, short‑form, social, video scripts, retail copy, digital campaigns, and experiential. Experience writing for global audiences with an understanding of how tone and messaging adapt across markets without losing its edge.

Strong visual thinking. You can collaborate with a creative partner or hold your own in a visual conversation because you understand how copy and design work together.

Creative Labs moves fast. Experience using AI tools as a creative accelerant, not a replacement for original thinking.

Experience writing for CPG, consumer electronics, home goods, or lifestyle brands.

Familiarity with creator economy content formats and influencer collaboration briefs.

If you are the kind of writer who believes the right words and disruptive creative can start a cultural conversation and sell a million units at the same time, you will thrive here.

Benefits: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.

What we offer: competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at View email address on click.appcast.io.