Senior media strategist media planning

Strengthening and empowering all of the communities we serve.

Media Strategist who's genuinely curious about how media works. You'll own the media planning on tier-1 campaigns, partner with Account Managers and cross-functional teams, and play a real role in how our junior planners develop. You'll work with clients regularly (mostly digitally, occasionally in person), not as the relationship lead, but as the person in the room who can explain why the media plan is built the way it is.

You'll get close partnership, direct feedback, and a manager who's invested in your craft. Own the media planning on tier-1 campaigns, from translating the brief into a channel strategy and budget framework through plan presentation and optimization guidance

Define audience strategy for campaigns, identifying the right targeting approaches, data sources, and segmentation logic based on client goals and budget reality

Advise on media mix across paid media channels, balancing reach, frequency, cost efficiency, and client objectives

Partner with Account Managers in client conversations as the media planning authority, explaining channel decisions and pressure-testing assumptions in real time

Build media plans, investment recommendations, and strategy decks that connect audience to channel to budget to KPI in a clear narrative

Own planning math: budget allocation across channels, forecasting, pacing models, and reconciliation

Lead research inputs that inform planning decisions, including competitive landscape, audience data, platform capabilities, and market context, and turn them into actionable media recommendations

Evaluate and recommend media partners, platforms, and inventory sources; Design measurement frameworks and test-and-learn structures so we can prove what's working and optimize with intent

Mentor junior planners by asking good questions, modeling strong process, and helping them level up

Stay sharp on the media landscape, including new platforms, shifting audience behavior, vendor capabilities, and pricing trends, and bring that knowledge into planning decisions

Bachelor’s degree in marketing, communications, or related field preferred

Minimum 5 years in media planning or buying, with hands-on experience building and presenting full-funnel media plans for complex campaigns. Coaching or mentoring experience is a plus.

Confident owning planning math: budget allocation across channels, forecasting, pacing, and reconciliation

A track record of media plans, strategy decks, and investment recommendations you built and presented to clients

Experience presenting and defending media plans to clients and stakeholders; Comfort across digital media platforms with hands-on experience in search, social, and/or DSP a plus

Familiarity with audience data platforms or third-party data providers (LiveRamp, GWI, or similar) is a strong plus

Experience with media planning tools (Bionic, Strata, or similar) preferred

MV Digital Group offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

MV Digital Group is a media planning and buying company providing services from end-to-end campaign strategy to execution, supporting you or your clients. We combine data and technology to connect you with the audiences that matter most during key moments of your campaigns. We harness this powerful data, along with data from the world's largest data providers, delivering targeted campaigns while measuring how your audiences react to your messages and whether your campaigns are having the desired impact. Our performance driven approach delivers the forward direction for your marketing campaigns, gaining the momentum to shift perception, change minds, and stimulate action.

MV Digital Group is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please Human Resources and let us know the nature of your request and your contact information.

MV Digital Group does not provide sponsorship for work visas or employment authorization in the United States.