Strategist crm - marketing

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. Role: CRM Strategist

The CRM Strategist supports the strategic planning and tactical execution of our clients’ CRM and email marketing programs. You translate strategy into detailed campaign plans, manage campaign execution in partnership with the Campaign Management team (Mexi co City), and contribute analytical thinking to drive continuous performance improvement. Based in Baltimore, MD you’ll work closely with the CRM Strategy Lead and a team of Campaign Managers to deliver personalized, high‑performing email journeys for an audience of adult learners and healthcare professionals.

Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions, including lead nurture, enrollment, and retention journeys.

Monitor campaign performance—open rates, click‑through rates, conversion, and enrollment attribution—and develop actionable recommendations for optimization.

Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning.

Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer.

Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets.

Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure assets are delivered on time.

Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations.

Stay current with CRM best practice and emerging email marketing technology; identify opportunities to integrate AI‑driven personalization and content optimization.

Experience in CRM, email marketing, or lifecycle marketing—managing campaigns in a multi‑brand or multi‑program environment.

Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent).

Strong analytical skills: comfortable with campaign performance data, A/B testing methodology, and reporting.

Detail‑oriented and technically precise: understanding HTML email specifications, deliverability requirements, and QA standards.

Proficiency with AI tools relevant to email marketing—including AI‑assisted subject line generation, content personalization, and send‑time optimization.

Systematic, test‑and‑learn approach to campaign planning and optimization.

All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

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