Head of Marketing Communications and PR

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director of Marketing and Communications
Contract and Working Hours
Executive, Full Time Professional, Kingston Pike, Knoxville, TN, US

Use your skills to transform your local community. Goodwill Industries - Knoxville, Inc. offers numerous career opportunities with competitive pay, excellent benefits, and the reward of knowing your hard work is helping others.

Goodwill) is a 501(c)(3) nonprofit organization headquartered in Knoxville, TN. We employ more than 350 team members who are dedicated to our mission of providing employment and training services that help people find jobs and reach financial stability. With 26 retail stores, janitorial and industrial contracts, and 4 job training centers across a 15-county territory, Goodwill is a complex enterprise offering a wide range of career opportunities.

At Goodwill, the work we do makes a difference in the lives of the individuals we serve and, in turn, in the community in which we live. Our business operations provide stability to our organization that is not always enjoyed by nonprofit organizations solely funded by outside sources. Our organization’s values shape our culture and guide our interactions with program participants, customers, and each other. The Director of Marketing and Communications is a hands-on leader who develops and executes the organization’s integrated marketing, communications, and digital strategy. The Director manages all marketing activity directly and, as needed, coordinates interns, vendors, and event volunteers to extend the organization’s capacity.

Enterprise Communications & Digital Strategy

Create and lead an integrated communications and digital strategy that aligns internal, external, and engagement efforts with organizational priorities and grounded in Goodwill’s mission and strategic commitments.

Define audience segments and ensure channel roles, content strategy, and engagement tactics are coordinated across internal and external touchpoints.

Connect with leaders throughout the organization to understand how their needs translate into communications and social media strategies.

Serve as senior advisor to leadership on messaging, positioning, digital trends, and communications risk.

Supervise interns and any marketing staff, and manage relationships with vendors such as designers, printers, and agencies.

Event support: Lead marketing and communications for special events, including coordinating event volunteers. Own strategy and performance for social platforms (LinkedIn, Facebook, Instagram, etc.), website and landing pages, email and SMS engagement, internal communications, Annual Impact Awards Celebration, corporate Branding across printed materials and signage, annual reports and other marketing materials in both print and digital format, and the Crisis Communication Plan

Integrate digital efforts with, retail traffic drivers, donor engagement, workforce program recruitment, and advocacy

Internal Communications Leadership

Ensure internal communications are fully integrated into the enterprise content and campaign strategy.

Align leadership messaging, digital channels, and employee engagement communications to ensure, clarity, consistency, and two-way communication.

Leverage digital tools (intranet, video, email, etc.) to create a more engaging, inclusive employee communications experience.

Analytics, Insights & Performance

Track and report channel-specific and campaign-level performance, including social, web, email, and internal channels.

Use insights to optimize content and campaigns, refine audience targeting, improve channel effectiveness.

Foster a culture of test-and-learn, continuous improvement, and data-driven decision-making.

Community Management & Risk

Establish service-level standards for comments/messages; Uphold brand governance (official naming, logo rules, boilerplates, i.e. all branding guidelines) and ensure accessible, inclusive tone in all public replies.

Bachelor’s Degree required (Communications, Public Relations, Marketing, Journalism, or related field preferred).

8-10+ years of experience in communications, marketing, public relations, or related field, including leadership responsibility.

Experience in developing and leading marketing and communications strategies and multi-channel content ecosystems.

Demonstrated success in growing engagement and impact through social media, digital storytelling, and audience strategy.

Demonstrated success leading integrated communications across internal and external audiences.

Experience in nonprofit, workforce development, retail, or community-based organizations preferred.

Experience in leading and developing teams and managing cross-functional initiatives.

Strong strategic thinking, writing, and storytelling skills with attention to clarity and audience alignment.

Experience with digital platforms, social media, media relations, internal communications tools, and analytics.

Goodwill believes strongly in supporting our team members and offers excellent benefits, professional development, and opportunities for internal career growth. 403(b) Retirement Savings Plan

Employee Assistance Program

Medical Insurance

Dental and Vision Coverage

Goodwill Industries - Knoxville, Inc. is an equal opportunity employer of protected veterans and individuals with disabilities. This contractor and subcontractor shall abide by the requirements of 41 CFR 60-741.5(a). This regulation prohibits discrimination against qualified individuals on the basis of disability, and requires affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified individuals with disabilities.

Director of Marketing and Communications.