Head of Marketing Analytics (Remote)
Virtual Vocations Inc
Owning and advancing next best action capabilities, the full-time Marketing Analytics Manager will manage end-to-end processes for customer marketing strategies, focusing on audience creation and data pipeline management in a remote environment.
Key responsibilities:
Develop and enhance next best action frameworks for consumer and small business customers
Manage the creation and delivery of targeted customer audiences across various marketing channels
Oversee the technology stack and data infrastructure supporting decision intelligence and audience activation
Required qualifications:
Undergraduate Degree in Marketing, Statistics, Data Science, Computer Science, Business, or a related field
8+ years of experience in marketing analytics or decision intelligence within financial services or a similar industry
Proven experience in building next best action frameworks and managing customer decisioning processes
Strong hands-on experience with SQL and familiarity with cloud data platforms, preferably Snowflake
Experience with CRM platforms and multi-channel marketing activation strategies
Vacancy posted 10 hours ago
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