Head of Marketing and Advertising

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Purpose Statement: To build and elevate a powerful, consistent brand while delivering best-in-class marketing services and property marketing strategies. We drive performance by shaping a unified brand identity, equipping our teams and clients with scalable, creative solutions, and tailoring strategies to maximize visibility, engagement, and results. Through collaboration and innovation, we act as stewards of the RPM Living brand, ensuring our efforts not only reflect our brand at its best but also directly contribute to the success of every community we serve.

The Marketing Manager will provide strategic marketing support and insight for a portfolio of properties to the Regional Operations team and the clients that as a company, RPM's support departments collectively serve.

Works closely with Operations leadership on maintaining successful property marketing efforts that supports overall leasing efforts with both stabilized and lease up properties

Responsible for utilizing internal marketing team support, individual expertise, and preferred agency partner services to provide next-level strategic thought leadership and support to ensure the right marketing mix and approach is applied to individual property needs

Develops and executes strategic marketing plans for lease up communities; evaluating ongoing performance bi-weekly and providing performance data reporting that aligns with KPIs for the industry, RPM performance metrics, and market-specific targets

Participates in regularly scheduled calls with regional operations leadership to review Marketing performance for individual property or regional manager portfolios and adjust strategy, tactics, and marketing investment as needed

Provides training and best practices to onsite teams via internal learning platform and hosted monthly calls for the region on relevant topics

Oversees onsite team completion of monthly marketing audits; ensuring ILS, lead tracking, website, concessions, and paid ad copy is up-to-date

ensuring all marketing-related tasks are prepared to launch on day of takeover, including website, paid digital, social media accounts, and ILS advertising

Supports efforts related to New Business, performing digital audits, preparing marketing strategy slides, and comfortable in a client-facing role to represent RPM and RPM Marketing Services

Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities

Creates 30- and 60-day marketing action plans for properties that are at risk of dipping below budgeted occupancy and/or not meeting renewal targets

Bachelor's degree in marketing, business, communications or related field. Four years of marketing experience that directly supports regional marketing manager responsibilities; especially, but not limited to, paid digital media, strategic marketing recommendations, evaluating reporting data and making data-driven decisions.

Knowledge of of the real estate and residential property management industry, including tenant demographics, leasing trends, and marketing best practices

Knowledge of brand strategy, including messaging, positioning, and maintaining brand consistency across multiple platforms

Skilled in digital marketing channels (SEO, SEM, social media, email marketing, and content marketing) and familiarity with lead generation tools like Google Analytics, CRM systems, and marketing automation platforms

Skilled in organization and project management to manage multiple marketing initiatives, campaigns, and events across various properties.

Ability to develop and execute data-driven marketing strategies that align with business goals and drive property performance.

Ability to analyze marketing data, track KPIs, and use insights to optimize campaigns and improve performance.

Must be able to read documents, computer screens and data

Must be able to hear and understand verbal communications in person and over the phone or computer

May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds

Must be able to operate a computer, keyboard, mouse and other office equipment

This is a hybrid role, requiring the associate to work in our Houston office 3 days per week.

The office is an open setting which may include bright lights, constant noises and distractions.

Weekly pay for all associates working onsite at an apartment community

• Comprehensive healthcare coverage available for all full-time, regular associates
• Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
• Paid time off plus floating holidays and volunteer days
• Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)

Employment with RPM Living is contingent upon successful completion of a background check as local and federal state requires. If you need assistance to fully participate in our application or interview process, please reach out through our website here and select "Careers" in the "Choose a Topic" dropdown menu.