Copywriter - Digital Marketing

Digital Copywriter
Are you looking for a place where you can bring your experience in hands-on creative leadership planning, creative development, and production of branding, marketing, and communications to increase customer and franchisee engagement?
Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. As a Digital Copywriter on the Creative & Strategy team, a typical day for you will include:
Partner with brand marketing teams to define and refine tone of voice guidelines across multiple brands.
Translate brand positioning into clear, usable writing systems (voice principles, do/don't examples, messaging frameworks).
Continuously evolve voice guidelines based on performance and brand needs.
Digital Copywriting & Execution

Write high-performing copy across digital-first channels including: SMS/texting marketing, social media captions, email and marketing automation, digital ads, and web content.
Build and maintain AI-powered copywriting agents to scale content creation.
Translate tone of voice guidelines into effective prompts and structured workflows.
Use AI tools to generate, refine, and iterate on copy while maintaining quality and brand integrity.
Performance & Optimization

Use performance data (engagement, CTR, conversions, etc.) Experience: 4–7 years of experience in copywriting, content, or digital marketing roles.
Strong portfolio demonstrating digital-first copywriting (SMS, email, social, ads, etc.).
Experience developing or working within brand voice/tone of voice systems.
Experience in multi-location or franchise-based businesses.
Experience with A/B testing and performance marketing.
Familiarity with CRM and marketing automation platforms.
Strong attention to detail and ability to manage multiple projects simultaneously.
Bachelor's degree in a Marketing or equivalent.
Schedule / in-office requirements: Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
Our office locations are at: 500 E John Carpenter Fwy, Irving, Tx and 1010 N University Parks Drive, Waco, Tx.
Schedule: Full-time M-F – 8 AM to 5 PM.
Financial Benefits: Equity and annual bonus opportunities.
Perks: Paid time off, paid holidays, recess breaks, wellness programs.
Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. Share this job with a friend and follow us on LinkedIn for future opportunity updates.