Head of Influencer Marketing

Join to apply for the Influencer Marketing Manager role at MSC Cruises

Join to apply for the Influencer Marketing Manager role at MSC Cruises

The Influencer Marketing Manager is responsible for developing and executing the influencer strategy to support brand and business objectives. This role will oversee influencer partnerships, manage agency collaboration, and ensure campaigns are strategically aligned, effectively executed, and optimized to meet KPIs. The manager will also nurture influencer relationships and integrate influencer content into broader marketing efforts.

Influencer Strategy & Program Management

Develop and oversee influencer marketing initiatives to align with business goals.

Ensure influencer partnerships support brand awareness, engagement, and conversion objectives.

Execute on strategy to leverage influencers for paid marketing to conversion and support key products.

Influencer Agency Oversight

Manage agency performance, ensuring alignment with brand strategy and campaign goals.

Provide strategic direction to optimize influencer partnerships and content execution.

Influencer Briefing & Campaign Execution

Develop and communicate key project details, deliverables, and expectations to influencers and the agency.

Oversee campaign timelines, ensuring seamless execution and alignment with marketing initiatives.

In-House Influencer Program

Lead the internal influencer program to maximize cost-efficiency and impact.

Foster long-term relationships with influencers to drive sustained engagement.

Partner with the social media team to coordinate influencer-led content production.

Content & Calendar Management

Maintain the influencer calendar, ensuring alignment with broader marketing campaigns.

Oversee content usage strategy, including leveraging UGC and optimizing assets for paid and organic distribution.

Influencer Vetting & Partnership Assessment

Utilize data-driven insights to identify and vet influencers based on reach, engagement, audience fit, and brand alignment.

Ensure partnerships reflect brand values and drive measurable impact.

Performance Tracking & Reporting

Analyze influencer performance data to optimize future collaborations.

Stay updated on influencer marketing trends, emerging platforms, and industry best practices.

Bachelor’s degree in Business, Marketing, Communications, or equivalent work experience.

5+ years of experience in influencer marketing, including campaign strategy and execution.

Proven ability to manage and scale influencer campaigns.

Strong knowledge of major social media platforms and emerging trends.

Experience with influencer marketing metrics, reporting, and campaign analysis.

Proficiency in social media tools (e.g., Hootsuite, Sprout Social, BrandWatch, Netbase, Facebook Business Manager, Instagram Analytics, Twitter Analytics).

Strong communication and interpersonal skills, with experience collaborating across teams and managing external partners.

Ability to manage multiple projects in a fast-paced, dynamic environment.

Proficient in Microsoft Office (Word, Excel, PowerPoint).

US Passport or US Permanent Resident

MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Employment type Employment type Full-time

Job function Job function Marketing and Sales

Industries Travel Arrangements

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