Strategist, Marketing (Remote)

Heartland Dental
Marketing
Heartland Dental, Chicago, IL 60601
Campaign Strategist - Patient Marketing
We are seeking a full-time Campaign Strategist to join our Patient Acquisition team. As a strategic architect of our marketing efforts, the Campaign Strategist will be responsible for designing and executing data-driven campaigns that drive patient acquisition and brand engagement across our supported dental offices.
This manager-level role requires a deep understanding of performance marketing, audience segmentation, and omnichannel planning and strategy. The strategist will collaborate cross-functionally with vendors, internal account managers, creative teams, and the Director of Patient Acquisition to ensure campaigns are aligned with business goals and deliver measurable impact.
Heartland Dental is the nation's largest dental support organization, providing non-clinical administrative support services to more than 3,000 supported doctors across 39 states and the District of Columbia in 1,900+ dental offices. Each Heartland Dental supported office is unique to the community and the patients they serve. All Heartland Dental supported doctors are united by a common goal: delivering the highest quality dental care and patient experiences.
Lead strategic planning sessions to identify new lead sources and optimize existing ones
Design and mana g e ongoing A/B testing across multiple channels and platforms
Establish and track performance benchmarks, ensuring campaigns meet or exceed targets
Translate performance data into actionable insights and strategic recommendations
Other projects as assigned
Ability to travel up to 20%

5-10 years of experience working in performance marketing, user acquisition, or campaign strategy roles at a large advertiser or advertising agency

• Strong analytical mindset and a passion for driving results through strategic marketing initiatives. Willing and able to create decks/presentations and pull together multiple data sources into spreadsheets and do cleanup/transformation work to analyze problems and results.
• Open, positive, and mentally flexible attitude. Role is primarily remote with up to 20% travel for quarterly business reviews with partners, planning sessions, and team meetings. Office space is available in West St. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties of the position

Prolonged periods sitting at a desk and working on a computer
We put our people first at Heartland Dental, and that shows in our generous benefits package.
We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.