Head of Marketing (Temp)

Director of Industry Marketing Job: At Walmart Connect, we are redefining retail media by connecting brands to Walmart’s 150 million weekly shoppers through meaningful, measurable experiences across digital, social and in-store environments. As the heart of Walmart’s closed-loop media business, our mission is to fuel brand growth while enhancing the customer journey.
We are seeking a visionary Director of Industry Marketing to lead our event marketing practice and elevate the Walmart Connect brand on a global scale. Lead Experiential Marketing for a Retail Media Powerhouse As the Director, you will be the architect of Walmart Connect’s experiential marketing strategy. This role demands a unique blend of strategic foresight, operational excellence and inspirational leadership to ensure every experience consistently strengthens our brand narrative and delivers tangible business outcomes.
You will be responsible for the end-to-end strategy and execution of our event marketing efforts, requiring a balance of creative direction and meticulous management.
In this capacity, you will define the “why” and “where” for our experiential marketing, setting a course that aligns with ambitious business goals.
Build strong, trust-based partnerships across Sales, Marketing, Creative and Communications to ensure cross-functional alignment and accountability.
Guide the creative and experiential development process ensuring all concepts powerfully reflect the Walmart Connect brand story.
Operational Execution and Performance Management
Oversee all internal and external event planning and execution ensuring every experience is consistent, scalable, efficient and aligned with business priorities.
Provide decisive onsite leadership at major activations, upholding the highest brand standards and solving complex issues in real-time to ensure seamless delivery.
Manage all event budgets with expert-level oversight including forecasting, contract negotiations and invoice management in close partnership with the Finance department.
Define and monitor key success metrics, leading quarterly reporting to deliver actionable insights and data-driven recommendations for future initiatives.
Qualifications and Expertise We are looking for an accomplished leader with a proven track record in shaping high-stakes experiential marketing programs within a fast-paced industry.
A Bachelor’s degree should be in Marketing, Communications, Business or a related field.
10-15+ years of progressive experience in large-scale event strategy, experiential marketing or production.
Deep domain expertise within the media, advertising, retail media or technology industries.
Exceptional strategic thinking abilities with a talent for building, documenting and presenting a compelling long-term vision.
Strong operational acumen, capable of anticipating details, solving problems and ensuring excellence across multiple concurrent projects.
Experience managing large, complex budgets and a demonstrated ability to build trust and alignment across diverse, cross-functional teams.
Willingness and ability to travel as required for events and key meetings.
Bachelor’s degree and 5 years’ experience in communications, project management or event management OR 7 years’ experience in the same areas.
This role offers an annual salary range of $132,000 to $264,000 , plus annual or quarterly performance-based bonuses and stock incentives.
Comprehensive medical, vision and dental coverage to keep you and your family healthy.
Financial Security: A 401(k) plan with company match, stock purchase plan and company-paid life insurance.
Time Away: Generous Paid Time Off (PTO) for vacation, sick leave and holidays, along with paid parental and family care leave.
Career Growth: Access to Live Better U , a Walmart-paid education program from high school completion to bachelor’s degrees with all tuition, books and fees covered.
Short-term and long-term disability, military leave pay, adoption assistance and exclusive company discounts.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or protected veteran status and will not be discriminated against on the basis of disability.

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