Head of B2B, Sales & Marketing

Description Crain Communications, a leading B2B media company, is seeking an experienced Marketing Manager to plan and execute marketing programs for multiple brands providing critical news and insights for various brands/industries. The Marketing Manager will play an important role, sitting at the center of a cross-functional ecosystem, holding responsibility for the development and implementation of integrated campaigns that support our events and award programs. Sitting within the Crain Corporate Marketing team, they will work collaboratively among the marketing team to execute initiatives across all brands. They will work cross-functionally with Sales, Events, Editorial and Operations to ensure our marketing programs deliver value back to our partners and customers alike. Responsibilities - Develop and execute integrated marketing campaigns that drive awareness, engagement and revenue across events, awards, subscriptions, memberships, products and strategic partnerships. - Translate business objectives into audience-focused marketing strategies that support revenue, audience growth and brand goals. - Serve as a brand steward, ensuring consistency across messaging, creative and customer experiences across all marketing channels. - Partner with Sales, Editorial, Events, Creative and shared services teams to develop campaigns that reach target audiences and achieve business objectives. - Develop campaign strategies, messaging frameworks and creative briefs that clearly define goals, target audiences and success metrics. - Oversee campaign execution across email, web, social media, digital advertising, print and other marketing channels. - Manage integrated marketing plans, campaign calendars and project timelines, ensuring cross-functional teams remain aligned and projects are delivered on schedule. - Analyze campaign performance and customer insights to continuously optimize marketing strategies and improve business outcomes. - Identify opportunities to improve marketing processes, workflows and campaign effectiveness through automation, AI-assisted tools and emerging technologies. - Stay current on industry trends, competitive activity and marketing best practices, sharing insights that elevate team performance and campaign results. Qualifications - Bachelor's degree in marketing, communications, business or a related field. - 4+ years of experience developing and executing integrated marketing campaigns, preferably in B2B marketing. - Experience supporting audience growth, events, awards, subscriptions, partnerships or other revenue-generating marketing initiatives. - Strong understanding of integrated marketing strategy across digital, email, social media, web, print and experiential channels. - Experience using marketing technology, CRM, marketing automation and analytics platforms to execute, measure and optimize campaigns. - Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable recommendations. - Excellent written and verbal communication skills, including experience developing marketing copy, campaign messaging and creative briefs. - Proven project management skills with the ability to manage multiple complex projects simultaneously while meeting deadlines. - Experience managing external vendors, agencies and marketing technology platforms. - Preferred Qualifications Experience in B2B media, publishing, professional services or events marketing Crain Communications