Head of Marketing and Advertising

Global Marketing Manager
CCL Healthcare, a global leader in pharmaceutical and healthcare labeling and packaging, is seeking a dynamic and visionary Global Marketing Manager, on-site role located in Hightstown, NJ, Raleigh, NC or Toronto, Ontario Canada.
This Global Marketing Manager will be responsible for leading the development and execution of a comprehensive marketing strategy that reflects the company's innovation, quality, and leadership in packaging solutions.
This is a working manager role—ideal for a hands-on, creative marketing professional who thrives on both strategy and execution. The Global Marketing Manager will drive CCL Healthcare's North American marketing initiatives while ensuring alignment with the company's global brand vision.
Qualifications

• Bachelor's degree in marketing, Communications, Business Administration or a related field; MBA or advanced degree a plus.
• B2B Leader, Strategy, Marketing Leader focusing on driving top-line growth and bottom-line results.
• 5–10 years of progressive marketing experience, with at least 3 years in a leadership or management role.
• Proven experience in branding and rebranding initiatives for a B2B or industrial/manufacturing organization.
• Expertise in marketing for labeling and packaging products, with the ability to translate technical capabilities into compelling market strategies.
• Strong skills in Market Planning and Marketing Management in designing and implementing effective marketing strategies.
• Expertise in Market Research and Marketing to analyze trends and develop data-driven initiatives.
• Hands-on expertise with WordPress, SEO/SEM, Google Analytics, and digital campaign management tools.
• Proficiency in Graphic design tools (Adobe Creative Suite, Canva, etc.) and marketing automation platforms.
• Exceptional writing, editing, and storytelling skills with an ability to simplify complex technical topics.
• Experience in Sales to align marketing strategies with revenue generation goals.
• Visionary, leadership, collaborative, and capable of inspiring and leading cross-functional teams.
• Exceptional writing, editing, and storytelling skills with an ability to simplify complex technical topics.
• Strong project management, analytical and organizational skills with attention to detail and deadline discipline.
• Prior experience in a senior marketing role or a related leadership position is highly desirable.

Key Responsibilities
Strategic Leadership & Messaging

Develop and execute a clear, concise, and unified marketing strategy that encompasses all of CCL Healthcare's core priorities and sets the tone for both North America and global messaging.
Define and maintain consistent messaging across all channels—digital, print, events, and internal communications—to strengthen brand equity and market recognition.
Collaborate with leadership, sales, and R&D teams to ensure marketing communications reflect CCL Healthcare's innovation, expertise, and customer-first values.
Digital Marketing & Online Presence

Lead all aspects of digital marketing, including website development, SEO, analytics, paid search, and social media campaigns.
Manage and continuously improve the WordPress-based company website, optimizing for user experience, brand alignment, and global visibility.
Create and manage targeted digital advertising and promotional campaigns to drive engagement and lead generation.
Oversee social media strategy and execution, maintaining a strong and authentic online presence that reflects CCL's leadership in healthcare packaging and smart technologies.
Trade Shows & Event Strategy

Develop a cost-effective and strategic trade show plan, ensuring the right balance of visibility, ROI, and brand presence.
Manage logistics, booth design, promotional materials, and pre- and post-event campaigns.
Evaluate sponsorships, speaking opportunities, and co-marketing partnerships to maximize exposure to key industry events.
Align trade show initiatives with broader marketing and sales goals to drive measurable outcomes.
Educational & Customer Engagement Programs

Lead the strategy and execution of Packaging educational platform for customers and partners.
Oversee planning, content creation, promotion, and deployment of these programs across key markets.
Ensure all educational events reflect CCL's commitment to thought leadership, technical excellence, and innovation.
Content Creation & Marketing Collateral

Develop and maintain high-quality sales and marketing materials, including brochures, sales sheets, presentations, case studies, and videos.
Oversee creation of product videos and a refreshed current video that conveys the company's capabilities and leadership.
Collaborate with design teams to create visually engaging, technically accurate, and customer-focused content.
Build a unified tone and style across PowerPoint templates, promotional materials, and digital assets.
Branding & Rebranding Initiatives

Lead the rebranding of CCL Healthcare, developing a new look, feel, and attitude that reflects modernity, innovation, and leadership.
Establish updated brand guidelines, creative direction, and visual identity to be used globally.
Champion the use of cutting-edge marketing tools and design technologies to elevate brand experience.
Ensure brand consistency across all media, materials, and regions