Head of Growth Marketing - Remote

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta's unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world's leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
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Cresta is looking for a Growth Marketing Manager who thrives on creativity, innovation, analytical rigor, and strategic thinking, not someone looking to run an existing playbook. This role happens to live in paid and digital (LinkedIn Ads, Meta Ads, Google Ads), but the job is to build and own a growth thesis, not to babysit ad accounts. If you come from a demanding, analytical field such as investment banking, consulting, or a technical or quantitative discipline, and you're hungry to build a career in growth marketing, we want to hear from you.
Own the pipeline and acquisition number for your channels and decide what to double down on and what to pull back.
Build a growth thesis for our paid and digital mix from first principles, and bring new bets to the table rather than waiting to be told where to focus.
Lead paid social across LinkedIn and Meta Ads and a focused paid search program alongside it.
Partner with our brand designer on ad creative, pushing the quality bar and staying current on what's working.
Monitor campaign pacing against budget and pipeline goals, flagging issues proactively and knowing when to kill something versus double down.
Leverage AI tools and audience enrichment platforms (including Clay) to build precise targeting, automate workflows, and drive output at a lean-team scale.
Collaborate cross-functionally with demand generation, content, creative, sales, etc.
A track record of excellence in a demanding, analytical field such as investment banking, consulting, biz ops, a co-founder or early startup builder background, or a technical or quantitative discipline (econ, stats, math, or similar), with genuine interest in growth marketing. Strong traditional digital marketing backgrounds will also be considered.)
a math-first brain that reasons about performance from the data.
able to synthesize performance data into clear, stakeholder-ready updates.
Exposure to any paid advertising platform (LinkedIn, Google, Meta, or otherwise).
Familiarity with CRM or marketing automation tools such as Salesforce or HubSpot.
Experience with data or audience tools such as Clay.
Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
In-office meal program and commuter benefits provided for onsite employees
Compensation for this position includes Base Salary + Equity .
Actual base salary will be determined based on candidate-specific factors including experience, skills, and location, as well as applicable local pay requirements. We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. Any outreach claiming to be from Cresta via other sources should be ignored.