Head of Product, Ecommerce

We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

We’re looking for a Product Manager to drive the integration and adoption of a new consumer MDM solution and help manage Mattel’s consumer CDP capabilities. This role owns how consumer identity and profile data comes together across business units and touchpoints, how we use MDM as an operational layer that serves trusted consumer data to downstream systems, and how CDP connections and outbound activations support marketing, CRM, analytics, and consumer engagement use cases.

Own the roadmap for the consumer MDM rollout, including integration sequencing, data onboarding, and adoption across business units.
Help manage the CDP roadmap and operating model, including audience activation, outbound connections, platform integrations, and data flow reliability.
A system of record for consumer identity and profile data
An operational layer that serves mastered data to edge systems, including CDP/CRM, e-commerce platforms, marketing tools, customer service, and analytics

Define how MDM and CDP work together across consumer identity, profile enrichment, consent, preferences, audience building, and activation.
Lead end-to-end delivery of source system integrations into the MDM and CDP, including requirements, mapping, testing, cutover, and support.
Manage outbound CDP activations and connections to downstream platforms, including marketing channels, CRM tools, analytics platforms, and consumer engagement systems.
Golden record structure and profile completeness
Hierarchy/relationships where relevant, such as households, accounts, and identities
Metadata and data lineage needed for trust and troubleshooting

Drive alignment across business units on shared consumer definitions, required attributes, audience use cases, activation needs, and operational data requirements.
Own data quality and reliability for MDM and CDP data flows: Define tests and monitoring for match rates, duplicates, completeness, latency, and activation delivery
Data schemas, SLAs, and change management
Manage vendor and partner work where applicable, and keep delivery moving across teams, including Engineering, QA, Marketing, Insights, Platforms, Privacy/Security, and external platform partners.
Communicate status, risks, and tradeoffs to leadership and stakeholders.

Bachelor’s degree in any field.
5+ years as a Product Manager, or similar role, working on data platforms, integrations, CDP, marketing technology, CRM, or analytics products.
Direct, hands‑on CDP experience delivering, managing, or operating CDP capabilities, including audience creation, outbound activations, platform connections, and downstream data flows. Experience working with customer or consumer data across multiple business units, systems, and touchpoints.
Marketing and CRM data flows
Data quality, latency, and activation monitoring

Strong understanding of what makes MDM work across multiple business units and touchpoints: Experience using consumer data platforms, MDM, or related data products as operational data layers to serve trusted consumer data to edge systems through APIs, events, connectors, and batch feeds.
Proven ability to work with engineering and QA teams through delivery, including requirements, scope, prioritization, release planning, testing, and launch support.
Strong communication skills, including writing clear requirements and running cross‑team delivery.

SQL and/or Python experience.
Experience with cloud platforms, especially Google Cloud.
Experience with CDP/CRM and identity ecosystems, including consent, preferences, marketing activation flows, and outbound destination management.
Familiarity with privacy/security expectations for consumer data, including access controls, auditing, and least privilege.
Experience with MDM platforms or customer identity data programs.

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We are a performance‑driven company. Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

The pay range for this position is between $126,000 and $158,000 annual. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

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