Senior Marketing Copywriter (Re

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. VML is searching for a SENIOR COPYWRITER Who we are looking for A Sr. Copywriter for our Detroit office, dedicated to supporting the Ford brand business and more specifically, the Ford aftermarket business across brand, product, digital, and 360 campaign work. You thrive inside a large, fast-moving automotive account and help evolve how Ford shows up creatively across all channels through powerful, distinctive voice and messaging.

Drive conceptually bold, strategically grounded ideas across Ford's varied portfolio,shaping narratives that elevate the brand and resonate with diverse audiences.

Write: Develop clear, compelling copy across channels—including campaign platforms, scripts, digital experiences, social and point of sale - ensuring a consistent and distinctive voice.

Partner with ACD Art and cross-discipline teams to create and execute integrated campaigns that deliver on both creative excellence and business impact.

Build trusted relationships with Ford partners and confidently present work, articulating both the creative idea and its strategic foundation.

Thrive in cross-office, cross-capability environments, working seamlessly with strategy, design, production, and media. Ambitious: Passionate about pushing the work forward and exploring future-leaning, proactive opportunities for the Ford brand and the aftermarket.

Minimum 5 years of agency experience in copywriting or creative roles.

Expertise in writing across formats, including campaign platforms, scripts, digital, social, and experiential. Strong understanding of storytelling, tone of voice, and brand building.

Ability to manage multiple workstreams and deliver high-quality work under tight timelines. Proficient in the use of AI to help workflows and creative output. Automotive experience preferred.

That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. For more information,please visit and follow along on Instagram,LinkedIn, and X.

#